Home / Knowledge / News / Apparel/Garments / Koutons fashions retail success around Tier II Indian cities
Koutons fashions retail success around Tier II Indian cities
23
Nov '09
Undoubtedly, metros contribute majorly to most of the retail industry's financial success, but Koutons definitely eyes Tier II and Tier III cities for the 'real' figures.

Revealing this to Fibre2fashion, Mr. DPS Kohli Chairman, Koutons Retail India Ltd. said, “The biggest contributor to our sales continues to be the metros. But over the last couple of years, lifestyle of the people in small towns and cities has undergone a change and as a result, these cities are fast assuming an important role in the growth story of retail companies.”

He adds, “Penetrating further into the Tier II and III cities, opening family stores and introducing new product lines forms our agenda for the next quarter.”

This leading retailer has achieved very good top line and bottom line growth this quarter compared to corresponding quarter as well last one.

Besides the aforesaid reasons, Kohli attributes their corporate success to sound business model in place adding, “We witnessed upward growth momentum even during the economic downturn. Right from introducing new product lines to exploring new markets, a host of initiatives were taken by our team which helped us to move forward with relative ease. We are now looking to take up these initiatives even more aggressively in the next quarter.”

Speaking about pan Indian presence, he states, “We have over 1400 outlets covering 12.67 lakh square feet of space spread all over the country out of which 3.99 lakh square feet was added during the current fiscal year. Today, Koutons can boast of a strong presence in all the zones of the country, in big and small cities, alike. In fact, it is our strategy of growing in all parts of the country that have brought us exponential sales.”

Entering Benaras, Meerut, Rudrapur, Bhilwara, Mohali, Panipat, Bhilai and other small towns and cities have accelerated the pace of growth process within Koutons, a fact duly acknowledged by Kohli.

“We entered at a time when people were deprived of choices when it came to fashionable apparel and so, this helped us in grabbing a big share of these markets. Further, our stores opening shop in Tier II cities proves to be more economical since it requires lower investment in terms of land and manpower,” he said.

Koutons normally has family store of the size 2,500- 3,000 square feet as compared to the 1,500 square feet of the stand alone stores and their largest family store is in Hyderabad occupying a space of 10100 square feet.

Rounding off, Kohli quips, “Our brand of shoes called K2One catering to men, women and children of all age groups and our men's innerwear range are the latest additions to our product portfolio and both have met with excellent response. These as well as the women's wear line called Les Femme and the kid' wear line called Koutons Junior, which we introduced last year are high margin product categories.”



Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search