Home / Knowledge / News / Apparel/Garments / Koutons fashions retail success around Tier II Indian cities
Koutons fashions retail success around Tier II Indian cities
23
Nov '09
Undoubtedly, metros contribute majorly to most of the retail industry's financial success, but Koutons definitely eyes Tier II and Tier III cities for the 'real' figures.

Revealing this to Fibre2fashion, Mr. DPS Kohli Chairman, Koutons Retail India Ltd. said, “The biggest contributor to our sales continues to be the metros. But over the last couple of years, lifestyle of the people in small towns and cities has undergone a change and as a result, these cities are fast assuming an important role in the growth story of retail companies.”

He adds, “Penetrating further into the Tier II and III cities, opening family stores and introducing new product lines forms our agenda for the next quarter.”

This leading retailer has achieved very good top line and bottom line growth this quarter compared to corresponding quarter as well last one.

Besides the aforesaid reasons, Kohli attributes their corporate success to sound business model in place adding, “We witnessed upward growth momentum even during the economic downturn. Right from introducing new product lines to exploring new markets, a host of initiatives were taken by our team which helped us to move forward with relative ease. We are now looking to take up these initiatives even more aggressively in the next quarter.”

Speaking about pan Indian presence, he states, “We have over 1400 outlets covering 12.67 lakh square feet of space spread all over the country out of which 3.99 lakh square feet was added during the current fiscal year. Today, Koutons can boast of a strong presence in all the zones of the country, in big and small cities, alike. In fact, it is our strategy of growing in all parts of the country that have brought us exponential sales.”

Entering Benaras, Meerut, Rudrapur, Bhilwara, Mohali, Panipat, Bhilai and other small towns and cities have accelerated the pace of growth process within Koutons, a fact duly acknowledged by Kohli.

“We entered at a time when people were deprived of choices when it came to fashionable apparel and so, this helped us in grabbing a big share of these markets. Further, our stores opening shop in Tier II cities proves to be more economical since it requires lower investment in terms of land and manpower,” he said.

Koutons normally has family store of the size 2,500- 3,000 square feet as compared to the 1,500 square feet of the stand alone stores and their largest family store is in Hyderabad occupying a space of 10100 square feet.

Rounding off, Kohli quips, “Our brand of shoes called K2One catering to men, women and children of all age groups and our men's innerwear range are the latest additions to our product portfolio and both have met with excellent response. These as well as the women's wear line called Les Femme and the kid' wear line called Koutons Junior, which we introduced last year are high margin product categories.”



Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search