Home / Knowledge / News / Apparel/Garments / Beverly Hills Polo Club to ramp up store count
Beverly Hills Polo Club to ramp up store count
01
Dec '09
Spencer Retail, a subsidiary of the Goenka owned RPG Group will open 70 outlets across India of the premium brand Beverly Hills Polo Club (BHPC), for which it has earmarked Rs 200 million and is in the process of negotiating lease rentals with mall developers.

The brand which was launched in November last year, currently operates four company-owned stores in the capital, Delhi and plans to spread its wings to 30-40 towns and cities across India by 2011, by opening company-owned and franchisee outlets.

Fibre2fashion spoke exclusively to Mr Anurag Rajpal, Vice-President (Apparels), Spencers Retail to know more about their future plans, to which he said, “Currently we have a retail presence of 1 million sq. ft. which we plan to increase to 1.3 million sq. ft. in the next 12 months, with a focus on large format stores.

“The company plans to focus on the larger format stores in the identified growth clusters with higher market potential value and stronger brand equity for Spencers. These clusters are Bangalore, Hyderabad, Coastal Andhra Pradesh, Chennai, Delhi NCR, East UP, Pune, Mumbai, South Kerala, Aurangabad, Punjab and Kolkatta.

“It would also focus on high margin verticals like private labels and fashion. Currently, the two verticals independently contribute about 15 percent to the total revenue of Spencer's which is targeted to be enhanced to 30% within next couple of years. New categories and new products in existing categories in the private label portfolio are currently being launched across food, fashion, home and entertainment, and plan to Plans to launch 10 BHPC standalone stores in NCR region by March 2010”, he concluded by saying.

Giving out more details on BHPC, Mr Rajpal said, “Spencers in India is the master licensee of “The Beverly Hills Polo Club” brand in India and was launched in New Delhi in November 2008 and the brand evokes casual, relaxed yet affluent and elegant southern Californian lifestyle. It presents product categories in line with its image viz, T-Shirts, Polo's, Sweat Shirt & Sweat Pants, Causal Shirt & Trousers, Denims, Sweater, eyewear and watches for Ladies and Men's. Formal Shirts & Trousers are an added category in the Menswear segment.

He added by saying that, Beverly Hills Polo Club is very strategically developed by Spencers for the Indian market with fine product attributes that makes aspirational fashion affordable.

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 24th Jun 2017

JD enters into strategic partnership with Farfetch

E-commerce giant, JD, China's largest retailer, and Farfetch, the...

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search