Home / Knowledge / News / Apparel/Garments / Beverly Hills Polo Club to ramp up store count
Beverly Hills Polo Club to ramp up store count
Dec '09
Spencer Retail, a subsidiary of the Goenka owned RPG Group will open 70 outlets across India of the premium brand Beverly Hills Polo Club (BHPC), for which it has earmarked Rs 200 million and is in the process of negotiating lease rentals with mall developers.

The brand which was launched in November last year, currently operates four company-owned stores in the capital, Delhi and plans to spread its wings to 30-40 towns and cities across India by 2011, by opening company-owned and franchisee outlets.

Fibre2fashion spoke exclusively to Mr Anurag Rajpal, Vice-President (Apparels), Spencers Retail to know more about their future plans, to which he said, “Currently we have a retail presence of 1 million sq. ft. which we plan to increase to 1.3 million sq. ft. in the next 12 months, with a focus on large format stores.

“The company plans to focus on the larger format stores in the identified growth clusters with higher market potential value and stronger brand equity for Spencers. These clusters are Bangalore, Hyderabad, Coastal Andhra Pradesh, Chennai, Delhi NCR, East UP, Pune, Mumbai, South Kerala, Aurangabad, Punjab and Kolkatta.

“It would also focus on high margin verticals like private labels and fashion. Currently, the two verticals independently contribute about 15 percent to the total revenue of Spencer's which is targeted to be enhanced to 30% within next couple of years. New categories and new products in existing categories in the private label portfolio are currently being launched across food, fashion, home and entertainment, and plan to Plans to launch 10 BHPC standalone stores in NCR region by March 2010”, he concluded by saying.

Giving out more details on BHPC, Mr Rajpal said, “Spencers in India is the master licensee of “The Beverly Hills Polo Club” brand in India and was launched in New Delhi in November 2008 and the brand evokes casual, relaxed yet affluent and elegant southern Californian lifestyle. It presents product categories in line with its image viz, T-Shirts, Polo's, Sweat Shirt & Sweat Pants, Causal Shirt & Trousers, Denims, Sweater, eyewear and watches for Ladies and Men's. Formal Shirts & Trousers are an added category in the Menswear segment.

He added by saying that, Beverly Hills Polo Club is very strategically developed by Spencers for the Indian market with fine product attributes that makes aspirational fashion affordable.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search