Home / Knowledge / News / Apparel/Garments / Maidenform appoints Lucille DeHart as Chief Marketing Officer
Maidenform appoints Lucille DeHart as Chief Marketing Officer
04
Dec '09
Maidenform Brands Inc a global branded marketer of intimate apparel, announced that Lucille DeHart has been named to the position of Chief Marketing Officer.

As Chief Marketing Officer, Ms. DeHart will be responsible for Maidenform's marketing strategies and operations, brand management, direct and online marketing, advertising, promotions and marketing communications.

"We are very pleased to welcome Lucille back to the team to lead our marketing initiatives and help drive Maidenform's future growth," said Maidenform's Chief Executive Officer, Maurice Reznik. "Lucille brings invaluable insight, industry expertise and a proven track record in brand development and strategic marketing initiatives."

Ms. DeHart brings over 20 years of marketing experience to Maidenform and was most recently Vice President Global Marketing at TUMI. Prior to TUMI, Ms. DeHart served as Vice President Marketing at Polo Ralph Lauren and Director of Marketing at Maidenform.

"I am thrilled to be part of Maurice's team and to be returning to Maidenform. I look forward to leveraging the brand's rich history and unique heritage to further Maidenform's geographic expansion," said Ms. DeHart.

Maidenform Brands Inc


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search