Home / Knowledge / News / Apparel/Garments / Maidenform appoints Lucille DeHart as Chief Marketing Officer
Maidenform appoints Lucille DeHart as Chief Marketing Officer
04
Dec '09
Maidenform Brands Inc a global branded marketer of intimate apparel, announced that Lucille DeHart has been named to the position of Chief Marketing Officer.

As Chief Marketing Officer, Ms. DeHart will be responsible for Maidenform's marketing strategies and operations, brand management, direct and online marketing, advertising, promotions and marketing communications.

"We are very pleased to welcome Lucille back to the team to lead our marketing initiatives and help drive Maidenform's future growth," said Maidenform's Chief Executive Officer, Maurice Reznik. "Lucille brings invaluable insight, industry expertise and a proven track record in brand development and strategic marketing initiatives."

Ms. DeHart brings over 20 years of marketing experience to Maidenform and was most recently Vice President Global Marketing at TUMI. Prior to TUMI, Ms. DeHart served as Vice President Marketing at Polo Ralph Lauren and Director of Marketing at Maidenform.

"I am thrilled to be part of Maurice's team and to be returning to Maidenform. I look forward to leveraging the brand's rich history and unique heritage to further Maidenform's geographic expansion," said Ms. DeHart.

Maidenform Brands Inc

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search