When asked about how the purchase of a stake by Future Ventures will help in the future expansion of his brand, he replied by saying, “Joining hands with Future Group will give us more shelve space in different and major apparel format stores across the group and we will also be able to get competitive rates in the media, which will help us cut down on marketing and promotion costs”.
To conclude the interview, we asked him to reveal some finer details about the 'London Bridge' brand, to which he said, “Our deep understanding of the menswear category has led us to realize that there is a great need for a brand that delivers outstanding quality at down-to earth prices. In London Bridge, we have created just that. London Bridge is a range of fine shirts, t-shirts, and trousers crafted to make quality menswear accessible to a fast growing audience”.
He concluded by saying, “Built on the theme of “Surprising Value”, London Bridge offers our consumers the high-end, global style that they covet, along with the outstanding value they seek and the London Bridge range provides superlative quality at surprising price points and brings superior quality menswear within reach of a huge market. Launched in select states in August 2007, it will soon have a nationwide presence”.
Fibre2fashion News Desk - India
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