Danny Alex & Muscle Flex sign five year 'Use of Image' deal
07 Dec '09
2 min read
Muscle Flex Inc. announced that its founder and CEO, Danny Alex, has signed an exclusive 5 year 'use of image' agreement with Muscle Flex Inc. The agreement states:
The use of Danny Alex's image by Muscle Flex Inc. is a perpetual, worldwide, irrevocable, royalty-free, fully paid-up right and license to the unlimited use of his likeness and/or voice in the recordings, alone or in connection with others for the use in any media, now known or hereafter created, throughout the universe and in connection with or relation to the development, marketing, advertisement, licensing, sale, distribution, and promotion of any events, products, merchandise, services, or brands of Muscle Flex Inc. or its affiliates.
The application of this agreement provides Muscle Flex Inc. with the 100% ownership of any and all revenue generate by the image or likeness of 'Danny Alex' in any media globally. This becomes especially material in cases where Danny Alex appears / represents or endorses other products / services / companies or is utilized as the 'pitchman' for unrelated third parties or products, reality shows or any kind of revenue generating media. Any ongoing annuities, revenue sharing and upfront payments associated with the image of 'Danny Alex' are 100% owned by Muscle Flex Inc. in their entirety.
"You can have a situation where a large fortune 500 company wants me to endorse a pair of running shoes for example. This agreement allows me to engage any opportunity without any conflicts of interest and fully monetize every opportunity. Since I am a shareholder of Muscle Flex Inc., the benefit of any of these activities benefits all shareholders and creates another property to generate revenue through my image and likeness," commented Danny Alex. "My activities and any monetary benefit thereof in the use of the 'Danny Alex' brand, whether it's representing Muscle Flex brands, appearing in a TV reality show or endorsing third party products is now to the exclusive benefit of Muscle Flex Inc. Whether I appear as Danny Alex from Muscle Flex or just Danny Alex, the monetary benefit resides with Muscle Flex exclusively."
Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.
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