Home / Knowledge / News / Apparel/Garments / Danny Alex & Muscle Flex sign five year 'Use of Image' deal
Danny Alex & Muscle Flex sign five year 'Use of Image' deal
07
Dec '09
Muscle Flex Inc. announced that its founder and CEO, Danny Alex, has signed an exclusive 5 year 'use of image' agreement with Muscle Flex Inc. The agreement states:

The use of Danny Alex's image by Muscle Flex Inc. is a perpetual, worldwide, irrevocable, royalty-free, fully paid-up right and license to the unlimited use of his likeness and/or voice in the recordings, alone or in connection with others for the use in any media, now known or hereafter created, throughout the universe and in connection with or relation to the development, marketing, advertisement, licensing, sale, distribution, and promotion of any events, products, merchandise, services, or brands of Muscle Flex Inc. or its affiliates.

The application of this agreement provides Muscle Flex Inc. with the 100% ownership of any and all revenue generate by the image or likeness of 'Danny Alex' in any media globally. This becomes especially material in cases where Danny Alex appears / represents or endorses other products / services / companies or is utilized as the 'pitchman' for unrelated third parties or products, reality shows or any kind of revenue generating media. Any ongoing annuities, revenue sharing and upfront payments associated with the image of 'Danny Alex' are 100% owned by Muscle Flex Inc. in their entirety.

"You can have a situation where a large fortune 500 company wants me to endorse a pair of running shoes for example. This agreement allows me to engage any opportunity without any conflicts of interest and fully monetize every opportunity. Since I am a shareholder of Muscle Flex Inc., the benefit of any of these activities benefits all shareholders and creates another property to generate revenue through my image and likeness," commented Danny Alex. "My activities and any monetary benefit thereof in the use of the 'Danny Alex' brand, whether it's representing Muscle Flex brands, appearing in a TV reality show or endorsing third party products is now to the exclusive benefit of Muscle Flex Inc. Whether I appear as Danny Alex from Muscle Flex or just Danny Alex, the monetary benefit resides with Muscle Flex exclusively."

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

Muscle Flex Inc


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X