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Macy's to celebrate 'National Believe Day' on Dec 11
08
Dec '09
To acknowledge the spirit of generosity and goodwill, Macy's has declared Dec. 11, 2009 National Believe Day. As part of Macy's nostalgic Believe campaign inspired by the New York Sun's famous Yes, Virginia, there is a Santa Claus editorial from 1897, National Believe Day's purpose is to spread the season's message of joy and kindheartedness toward others.

To celebrate the occasion, National Believe Day activities on December 11 will include:

Believe Across America - In select cities across the country, Macy's will generate street-level excitement about National Believe Day with 19th Century newsboy street teams that will reward Believers-in-action with Macy's Believe Bonuses.

At all stores, customers can mail letters to Santa at Macy's. For each letter received, Macy's will donate $1 to the Make-A-Wish Foundation(R) up to $1 million.

Calling All Virginias - In honor of Virginia O'Hanlon and the famous New York Sun editorial that inspired Macy's Believe campaign, Macy's is inviting all Virginias to stop at the Believe Station at their local store on Dec. 11 for a special holiday gift.

Yes, Virginia Animated Special Premieres on CBS - Building on the story of young Virginia O'Hanlon's letter to the editor of the New York Sun, CBS will premiere a new original animated special called Yes, Virginia on National Believe Day, Dec. 11 at 8 p.m. ET/PT. Based on a true story, the special takes us on a charming journey about the existence of Santa Claus and the curiosity amongst believers. During the creation of Yes, Virginia, a special wish was fulfilled for 10-year-old Wish kid Taylor Hay - whose voice and likeness were captured for one of the characters.

The film stars the voices of Neil Patrick Harris, Jennifer Love Hewitt and Alfred Molina.

Yes, Virginia was created and produced by Macy's and JWT in conjunction with The Ebeling Group and MEC Entertainment, a division of Mediaedge:cia.

Macy's Inc


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