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Bealls launches holiday season campaign
Dec '09
Bealls Department Stores, Inc., launched its new holiday campaign in true Florida lifestyle fashion, celebrating the sunny smiles and “warm” holiday cheer that Floridians know and love.

Launching with a bit of palm tree-trimming throughout the entire state of Florida, the new holiday campaign features imagery and fashion that combines the best of the holidays with the best of Florida: warm weather and warm smiles. The campaign will launch in every market in Florida, spreading the holiday cheer to every Bealls location in the state.

“Our customers relax, save and smile when they visit Bealls, which rings true throughout the entire year. The current economic climate has consumers worried about the holiday season and shopping for their loved ones, and we want to remind Floridians that they don't have to spend a lot of money to enjoy the holidays the way they always have,” said Karen Filips, director of sales promotions for Bealls Department Stores, Inc. “Bealls has fashions and accessories to fit any budget, and stays true to our Florida roots. The holiday season in Florida is quite different than any other state, so we embrace our uniqueness and want the entire state to share the holidays with us.”

The launch of the campaign is celebrated with a new television spot that highlights everything that Floridians embrace about the holidays in Florida: tree-trimming the palm trees, caroling in 80-degree weather, wearing red suits – both bathing and Santa – and sharing our love with our family. Featuring print and online advertisements, and circulars with special deals, the new holiday campaign reminds consumers that they can relax, save and smile – especially during the holidays.

With all of the national name brands that customers know and love, Bealls has brought in the holiday fashions that embrace the Florida lifestyle. Holiday colors are available in a variety of fabrics and styles, from that winter bathing suit to the warmest of winter coats, to keep anyone comfortable throughout all of Florida's holiday temperatures. Thick and thin cottons and wools evoke the holiday spirit, along with accessories that anyone would want to open as a holiday gift, including jewelry, and fashionable hats, gloves and scarves.

Bealls Inc

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