Home / Knowledge / News / Apparel/Garments / Bealls launches holiday season campaign
Bealls launches holiday season campaign
08
Dec '09
Bealls Department Stores, Inc., launched its new holiday campaign in true Florida lifestyle fashion, celebrating the sunny smiles and “warm” holiday cheer that Floridians know and love.

Launching with a bit of palm tree-trimming throughout the entire state of Florida, the new holiday campaign features imagery and fashion that combines the best of the holidays with the best of Florida: warm weather and warm smiles. The campaign will launch in every market in Florida, spreading the holiday cheer to every Bealls location in the state.

“Our customers relax, save and smile when they visit Bealls, which rings true throughout the entire year. The current economic climate has consumers worried about the holiday season and shopping for their loved ones, and we want to remind Floridians that they don't have to spend a lot of money to enjoy the holidays the way they always have,” said Karen Filips, director of sales promotions for Bealls Department Stores, Inc. “Bealls has fashions and accessories to fit any budget, and stays true to our Florida roots. The holiday season in Florida is quite different than any other state, so we embrace our uniqueness and want the entire state to share the holidays with us.”

The launch of the campaign is celebrated with a new television spot that highlights everything that Floridians embrace about the holidays in Florida: tree-trimming the palm trees, caroling in 80-degree weather, wearing red suits – both bathing and Santa – and sharing our love with our family. Featuring print and online advertisements, and circulars with special deals, the new holiday campaign reminds consumers that they can relax, save and smile – especially during the holidays.

With all of the national name brands that customers know and love, Bealls has brought in the holiday fashions that embrace the Florida lifestyle. Holiday colors are available in a variety of fabrics and styles, from that winter bathing suit to the warmest of winter coats, to keep anyone comfortable throughout all of Florida's holiday temperatures. Thick and thin cottons and wools evoke the holiday spirit, along with accessories that anyone would want to open as a holiday gift, including jewelry, and fashionable hats, gloves and scarves.

Bealls Inc


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search