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Fila & Susan Lucci to develop Pilates and Fitness apparel
11
Dec '09
Fila announced that it has partnered with interactive multi-channel retailer HSN and Emmy winning actress Susan Lucci to develop a collection of Pilates and Fitness apparel that will be sold exclusively on HSN. The collection will incorporate the performance characteristics and heritage of the Fila brand with the style of daytime diva, Dancing with the Stars alum Susan Lucci.

Susan Lucci started her partnership with HSN in 2000 with the launch of a jewelry and fragrance line and has since expanded into a multi-million dollar business which includes skincare and fitness, as well as fashion, accessories, jewelry, and now athletic apparel. Lucci credits Pilates as the reason why she is able to stay in shape despite her hectic schedule. Her Malibu Pilates program has been a huge success on HSN selling more than 44,000 units since its launch in September 2008. It was a natural progression to work with Fila to collaborate on an apparel line to complement Susan's Malibu Pilates Program.

The collection was designed and developed with Fila's key performance requirements of comfort and flexibility in mind, and all products are made with Fila's unique Peached poly/spandex fabrication. The range includes a racer-back floral tank, a cut-out back long bra top, a cami tank -- all complemented by a hooded jacket and pant with contrast piping.

The tops are made with an “inside self fabric bra” and are designed to maintain an emphasis on flattering the contours of a woman's neck and back. The pant offers a contrast band that can be folded down at the hip for a splash of color or kept at the waist for added coverage and support. Fila's design team infused subtle feminine details into the new collection that reflect Susan Lucci's personal style. This figure-flattering collection offers an inventive twist on traditional athletic apparel.

“We are delighted to have the opportunity to work with Susan Lucci and HSN on this exciting opportunity,” said Danny Lieberman, Vice President Apparel of Fila. “HSN is a strong retail partner with extensive direct-to-consumer expertise and an excellent track record with Susan's product. Fila's women's personal performance line offers a range of products that combine the rich style of our historic brand with beautiful silhouettes and fabrications for today's sophisticated active woman.”

“Pilates is a huge part of my fitness program, and I want to make sure I look great during my workout,” said Susan Lucci. “I fell in love with Fila's beautiful performance apparel; It makes me look and feel great during my workout. The styles in our new collection are so versatile; I could wear the styles from the gym to running errands around town!”

Fila


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