Home / Knowledge / News / Apparel/Garments / Haggar Clothing ties up with World Cross Culture
Haggar Clothing ties up with World Cross Culture
15
Dec '09
Haggar Clothing Co., makers of Haggar branded casual and dress apparel for men, announces a new license agreement granting World Cross Culture the ability to exclusively manufacture and market outerwear under the Haggar brand in North America. The agreement continues the Haggar strategy of brand leadership in men's dress and casual product categories with one of the most recognized men's brands in the U.S.

"The Haggar brand continues to demonstrate remarkable strength in a difficult economic environment. Consumers are finding the right mix of style and value in an iconic brand a compelling reason to choose Haggar product. The addition of Haggar outerwear in a collection representing a unique and complete selection will be warmly received," said Jon Ragsdale, SVP of Marketing and Merchandising for Haggar. "World Cross Culture brings tremendous industry experience and creativity to a category positioned to extend the success of the brand with trend right performance product."

The initial Haggar Outerwear offering will include product across several fabric classifications. These categories include strong selling fabrics such as Aqua Tech, Soft Shell, Wool, Microfiber and Washed Canvas. Also included are items in PU, Leather and Down. The collection is available for review immediately. Haggar Top Coats and Rainwear will be available for review during the January market.

"We are very excited about the outerwear opportunity represented by the iconic Haggar brand," said Frank Spadaro, President of World Cross Culture. "The brand is a great platform for our best product development across various fabrics and performance enhancements. The line represents a diverse product collection with the style and performance that will not disappoint the discriminating consumer who expects nothing less than the best from Haggar."

World Cross Culture was established in 1999 as an Importer/Manufacturer of Outerwear for Men, Women and Children. Currently they manufacture Private Label and Branded outerwear for a variety of Importers. Haggar Outerwear will be headquartered at 202 West 40th Street, Suite 301, New York, NY 10018.

Since its beginnings in Dallas, Texas in 1926, the Haggar Clothing Company has grown from a simple manufacturer of men's fine apparel into one of the most recognized brands in the market, with Haggar casual pants, dress pants and suit separates and an extensive licensing program offering head-to-toe clothing options for style-conscious men of all ages and professions.

Haggar Clothing Co

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search