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Film-Inspired style from Walmart
Dec '09
Walmart is rolling out the "pink" today for approximately 365 kids from Boys & Girls Clubs of America at a series of special viewing parties celebrating the national release of Disney's The Princess and the Frog. Little girls will enjoy a fairytale evening that includes making a grand entrance on a pink carpet at the event and donning the latest Disney Princess looks from Walmart.

Private parties and film screenings are taking place in Atlanta, Ga., Miami, Fla., Charlotte, N.C., Tampa, Fla., and Birmingham, Ala. A special pre-opening viewing was held in New Orleans, LA., the setting for the movie, on Wednesday. The festivities will also include music from the film, photo opportunities with character cut-outs, and special princess activities. The Princess and the Frog introduces the first new Disney princess in a decade.

"Walmart is happy to provide kids from Boys & Girls Clubs of America with a magical film experience, along with a selection of film merchandise from our stores," said Rosalind Brewer, division president, Walmart U.S. "This holiday all families can make their little girls feel like princesses with Walmart's affordable product assortment, conveniently located in The Princess and the Frog destinations in most Walmart stores."

"Little girls always dream of being princesses when they grow up, so we are very excited that Walmart has given so many girls the chance to experience this magical opportunity," said Frank Sanchez, vice president, corporate and partner relationships, Boys & Girls Clubs of America.

Walmart is adding its own holiday magic by offering a wide selection of film-inspired merchandise at affordable prices. All girls can be Princess Tiana with reasonably priced apparel, accessories, books, music, bedding, toys and more, conveniently located in The Princess and the Frog destinations in most Walmart stores nationwide and on walmart.com.

From tiaras and tees to royal scepters and sleepwear, Walmart's assortment of The Princess and the Frog merchandise is offered at unbeatable prices, with all the film-inspired apparel including:

The Princess and the Frog Tee
The Princess and the Frog Cosmetic/Dress-up set
The Princess and the Frog Jewelry
The Princess and the Frog Girls 3-piece Leggings and Scarf set
The Princess and the Frog Soundtrack


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