Home / Knowledge / News / Apparel/Garments / TAG World Cup Collection creates a buzz in New York
TAG World Cup Collection creates a buzz in New York
17
Dec '09
Total Apparel Group, Inc. a master distributor and licensee of market-leading international trademarks in the branded apparel, footwear and accessories sectors, announced that it made a high profile splash on the New York, national and indeed international scene through two expertly choreographed events on December 3rd and 4th. These events served as the U.S. launching pad for the new FIFA Collection.

December 3rd – Media Dinner:

This exclusive dinner at August in New York City's hip West Village provided the perfect backdrop to introduce the FIFA Collection to a host of influential media and public relations professionals. Media outlets represented ran the gamut from fashion and lifestyle magazines to major financial and athletics platforms. Celebrity chef (and avid soccer fan) Marcus Samuelsson hosted the dinner and - nattily attired in his FIFA Collection blazer - lent the evening an air of international sophistication.

December 4th – South African Consulate Brand Preview Party:

South African Consulate General Fikile Magubane co-hosted this private cocktail party with TAG at the South African Consulate in Midtown Manhattan. The event was a celebration of that day's FIFA World CupTM tournament draw; the announcement of a first round matchup of the U.S. vs. England had the room abuzz. The event also served as the broad unveiling of the FIFA Collection, introducing more than 150 influential New York and global luminaries to its full range of apparel and accessories. Finally, it was a tribute to South African culture, rhythm and taste – and the influence those have had on the dynamic Spring/Summer 2010 FIFA Collection of apparel and accessories.

As stated South African Consulate General Fikile Magubane, “This collection takes soccer inspired lifestyle designs to an exciting and impactful level while retaining their unique sports heritage…the Spring/Summer 2010 Collection successfully fuses soccer, fashion and culture. I love the 'Event' collection that draws inspiration from South Africa's rich heritage. Bold, bright, fun and energetic encapsulates who we are as a country!”

As stated TAG CEO Janon Costley, “We were thrilled with the excellent turnout for both events and the warm reception that we received for the new FIFA Collection from both the media and our guests. We hope to carry that momentum forward as we continue to introduce the collection over the coming months. The FIFA Collection represents the fusion of football, fashion and culture. The Collection is not just about soccer but about the meaning and cultural relevance of the sport, which is reflected in the passion, energy, hopes and aspirations of billions of fans who follow the sport around the world. The Collection captures these feelings, and they form the very DNA of the brand. We look forward to doing similar events as we grow closer to the 2010 World Cup in June."

Total Apparel Group, Inc


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search