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True fits for Malibu Village
Dec '09
True Religion Apparel, Inc. announced the opening of a new branded retail store at Malibu Village in Malibu, California. Located at 3838 Cross Creek Boulevard, the 1,500 square-foot branded retail store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product.

Located in the heart of Malibu's shopping district, Malibu Village, in conjunction with the adjacent Malibu Country Mart and Malibu Lumberyard, encompasses more than 100,000 square feet of premier retail space. Malibu Village, which is located directly off of California's renowned Pacific Coast Highway, is surrounded by some of the most exclusive residential communities in the United States and is home to some of the most famous celebrities in the world.

Malibu Village is undergoing a remerchandising and redevelopment that will complement the newly opened Malibu Lumberyard project, which includes high-end retailers Tory Burch, James Perse, Intermix and Maxfield. This exclusive collection of high-end retailers will join the retail stores offered in the adjacent Malibu Country Mart, which include Juicy Couture, Ralph Lauren, Ron Herman, Oliver Peoples, Henry Beguelin, Madison, Chrome Hearts, Vince, John Varvatos and Nobu, making this shopping destination one of the most unique in the nation.

"Malibu embodies the hippie, bohemian chic style that True Religion has come to be known for, and we look forward to making our product assortment accessible to the consumer," said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. "We are excited to be a part of Malibu Village's remerchandising efforts to house some of the finest names in luxury retail."

"The addition of our Malibu Village branded retail store marks our 28th new store for the year and rounds out our slate of 2009 store openings," said Michael Buckley, president of True Religion Apparel, Inc. "We are excited for the prospects of our 2009 class of stores, which represent some of our most high-profile locations to-date and embody the unique retail attributes we seek as we expand our retail platform."

True Religion Apparel Inc

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