Home / Knowledge / News / Apparel/Garments / Japanese skiwear Co mulls entry into NA markets
Japanese skiwear Co mulls entry into NA markets
22
Dec '09
Japan sportswear producer, Goldwin is mulling an entry into the North American market for skiwear. Goldwin is positioning itself to take advantage of what it expects will be a growing interest in winter sports in North America, since next year's Winter Olympics will
be held in Canada.

The company is in the process of appointing distributors and will begin accepting order from January 2010 onwards and will focus on higher-end skiwear like the one it markets in the European Union.

Fibre2fashion spoke exclusively to Tom Nishida, official spokesperson based in Godlwin's headquarters in Japan who said, “Since Goldwin brand has already made itself known in European, Russian, Chinese and Korean market, it will even be strongly acknowledged as a world wide brand after launching in the North American market as well.

“Goldwin develop new fabrics and functionalities each season to keep offering new comfort to skiers and not only do we see North American market as a chance to expand our sales, but a new market where new opportunities exists which has got us all excited, therefore Goldwin will promote its products at SIA trade fair (2010 January) to the North American market.

When asked about the changing market trends in ski-wear market in Japan he said, “Because of Japan's good economical situation, market volume was a peak at the beginning of 90's, but since the collapse of Japan's overheated stock and real estate market, people started to cut their budget for winter sports. As per our estimates, there were about 14,000,000 skiers in 90's, but now it has dipped to just 2,000,000.

When asked about their unique selling propositions for the North American markets, he said, “We provide a new and high-value ski style. For example, as our core product we have the Adflex jacket (Knit down jacket), which is very stretchable and provides extreme warmth and we are also providing new detailing in the existing range to suit the colder climes of North America and these products will be showcased at the SIA trade fair.

“We will also begin sales to famous ski specialized stores with our high-class products and services starting with the 2010 season with the cooperation of our distributors and our functional and luxurious products need to be accepted in shops where high-end brands are welcomed with a certain understanding along with which we will also tie-up with North American magazines from the winter of 2010.”


Fibre2fashion News Desk - India


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search