Home / Knowledge / News / Apparel/Garments / Japanese skiwear Co mulls entry into NA markets
Japanese skiwear Co mulls entry into NA markets
22
Dec '09
Japan sportswear producer, Goldwin is mulling an entry into the North American market for skiwear. Goldwin is positioning itself to take advantage of what it expects will be a growing interest in winter sports in North America, since next year's Winter Olympics will
be held in Canada.

The company is in the process of appointing distributors and will begin accepting order from January 2010 onwards and will focus on higher-end skiwear like the one it markets in the European Union.

Fibre2fashion spoke exclusively to Tom Nishida, official spokesperson based in Godlwin's headquarters in Japan who said, “Since Goldwin brand has already made itself known in European, Russian, Chinese and Korean market, it will even be strongly acknowledged as a world wide brand after launching in the North American market as well.

“Goldwin develop new fabrics and functionalities each season to keep offering new comfort to skiers and not only do we see North American market as a chance to expand our sales, but a new market where new opportunities exists which has got us all excited, therefore Goldwin will promote its products at SIA trade fair (2010 January) to the North American market.

When asked about the changing market trends in ski-wear market in Japan he said, “Because of Japan's good economical situation, market volume was a peak at the beginning of 90's, but since the collapse of Japan's overheated stock and real estate market, people started to cut their budget for winter sports. As per our estimates, there were about 14,000,000 skiers in 90's, but now it has dipped to just 2,000,000.

When asked about their unique selling propositions for the North American markets, he said, “We provide a new and high-value ski style. For example, as our core product we have the Adflex jacket (Knit down jacket), which is very stretchable and provides extreme warmth and we are also providing new detailing in the existing range to suit the colder climes of North America and these products will be showcased at the SIA trade fair.

“We will also begin sales to famous ski specialized stores with our high-class products and services starting with the 2010 season with the cooperation of our distributors and our functional and luxurious products need to be accepted in shops where high-end brands are welcomed with a certain understanding along with which we will also tie-up with North American magazines from the winter of 2010.”


Fibre2fashion News Desk - India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search