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Classico starts free stylish lab coat rentals all over the world
23
Dec '09
Classico Inc., the designer, manufacturer, and seller of lab coats (Shibuya, Tokyo / CEO Arata Ohwa) announced the start of free doctor coat rentals in order to provide doctor coats as costumes used in the filming and shooting of dramas, movies, and advertisements all over the world.

The doctor coats of Classico can be used for...
- Roles of doctors, researchers, and teachers in dramas and movies.
- Interviewers interviewing doctors for magazines and television programs.
- Advertisements which themes are set in the medical and scientific field.
Of course the doctor coats can be used in number of other situations.

The stylish lab coats of Classico were created from the question, "Why aren't there any cool lab coats in the market?" They are the only doctor coats which have been nominated in the 2008 Good Design Award.

The lab coats are designed by the highly credentialed Creative Director, Nobuo Ohmameuda. The creative director focuses on the finer aspects of the jacket to create a truly custom, tailored feel. The lab coats manufactured based on Italian tailor techniques allows both the silhouette and fit to feel as if wearing a stylish suit. They have a slim and stereoscopic silhouette, and are perfect to choreograph elegance, expensive-lookingness and stylishness which cannot be seen in other ordinary doctor coats of mass-manufacture.

"As we hope to provide products of highest quality, each coat is cut and sewn domestically in Japan," explains Ohwa, "We do not mass-manufacture our items in order to avoid damages caused by moisture and sunlight, and our finished products reflect this quality of care." Classico's policy is to provide customers with doctor coats that are manufactured individually in the Japanese factories, after receiving each order.

The doctor coats are made from sturdy, soft material and lined with softer shirt fabric. They are also carefully coated with the antibacterial protection necessary for use in a hospital environment. The quality and customization of the doctor coats make them highly desirable by doctors, creating a new fashionable trend in lab coats.

The brand for stylish doctor coats? "We want Classico to be recalled for that question and to be loved by people all over the world" explains Ohwa.

Classico Inc


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