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Competition necessitates brand building in apparel sector
Dec '09
Drastic growth in the retail segment is boosting the necessity for the businesses to build a strong brand image about their products in the minds of the consumers.

As far as the apparel segment is concerned, manufacturers attempt to differentiate their brand from that of others thus giving a promise to the consumers that they are offering real value for money.

Menswear segment consists of higher number of apparel brands comparatively over womenswear. Next is the kidswear segment. Womenswear segment has a lot of untapped market potential both in ethnic and westernwear.

However, a recent survey reveals a surprising fact that; womenswear segment is expected to be one of the fastest growing apparel segments with a 13% increase while menswear segment will exhibit a growth of only 12%.

International labels too are sold in the Indian market on the strength of their brands, but make up for a very small share in the Indian market.

Indian consumers are becoming more sophisticated and have gained the wisdom to differentiate between clever talking and the real value of the brands.

With foreign investments being opened up in retail, organized retail sector is all set to boom in the coming years. With this kind of growth, further developments are anticipated in the retail segment. With increasing competition, brands are now required more then ever to differentiate and innovate.

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Fibre2fashion News Desk - India

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