Home / Knowledge / News / Apparel/Garments / House of Seematti inaugurates 100th anniversary celebrations
House of Seematti inaugurates 100th anniversary celebrations
29
Dec '09
The House of Seematti inaugurated its 100th Anniversary Celebrations 2010 on 18th December 2009 at Gokulam Park Convention Centre, Kochi in front of an august audience. The Indian woman's greatest asset “The Silk Sari” got a drastic make over at this stellar star & celebrity studded glitzy event lasting 3 hours from 6 p.m.

Beena Kannan, the CEO of the Seematti Group was the cynosure of the event alongside such stars like Mandira Bedi & Sameera Reddy who appeared in Seematti's ad campaigns over the last 4 years. They were accompanied by renowned models like Amrita Patki, Veditha Pratap Singh, Snitha Mahe et. Al.

From contemporary to classic, designer to embroidered, machined to handmade silk saris, the array of saris donned by the models on the ramp were exciting to watch. The models sizzled down the ramp with mood music & coloured lighting to match.

Mandira in Jean Sari was really awesome. Sameera dazzled in a Light Shimmer Brocade both which fall under Seematti's Beena Centennial Collection 2010”. Mandira opined “The Jeans Sari is chic & innovative if you are carrying it with the right accessories & attitude. The light shimmer brocade is a 6 yard wonder made more user-friendly by blending traditional designs & soft silks.

It has a pastel subdued coppery look, golden in hue, falls gracefully and is easy to wear and carry elegantly too! Yet another eye-catching design came up in the cock-tail series which can easily replace the evening gown most of these sari have crystals & stones rich in colour jazzed up with sexy waist belts & designer blouses to add pep & zest.

Sameera Reddy, the incumbent face of Seematti for 2010 appeared glamorous on the ramp. Amidst tastefully designed sounds & lights, vibrant music & dances, Beena Kannan, Seematti's lead designer opined. “The focus will be on sustaining a unique identity for Seematti without losing sight of our culture & traditions.”

This one-of-its kind event began with Beena Kannan adorning her father V. Thiruvenkitam with a gold bordered shawl. Solemn tributes were paid to the founder of Seematti Late S. Veeriah Reddiar who incepted Seematti at Alappuzha in 1910. Mrs. Seetha Lakshmi Thiruvenkitam & Veeriah (Kannan). Were solemnly remembered.

On this momentous occasion, mementos were presented to Seematti's master weavers & sari resource people across India's metros. Winding up the event, Beena Kannan ceremoniously cut the cake created in the symbolic 100 format & unleashed the year long centennial celebration slated all through 2010.

Seematti


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search