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PacSun taps former Levi's executive as SVP Marketing
06
Jan '10
Robert Cameron has been named Senior Vice President of Marketing for Pacific Sunwear of California, Inc. "Robert has a tremendous track record of building brands and creating world class customer experiences, particularly in the youth segment," said Gary Schoenfeld, president and chief executive officer. "I look forward to working with Robert and our brand partners to reclaim our position as the favorite place for 15 to 24-year-olds to shop."

In his new role, Mr. Cameron will be responsible for creating a differentiated customer experience and for developing strategies that will bring the company's nearly 900 PacSun stores and PacSun.com to life for consumers across all touch points. Mr. Cameron will be working closely with PacSun's heritage brands to further infuse the California lifestyle into the PacSun retail experience.

Prior to Pacific Sunwear, Mr. Cameron most recently served as Vice President, Levi's Brand Marketing, where he was charged with modernizing the company's brand strategy and implementing new media strategies. Prior to Levi's, he was a founding partner and Chief Creative Officer of Fantascope, Inc., a strategic branding agency that worked on many high profile projects, including New Line Cinema's "Lord of the Rings," M&Ms retail stores and several MTV online initiatives.

A Los Angeles resident, Mr. Cameron studied at Brown University and at Universidad Complutense in Madrid, Spain.

Pacific Sunwear is a leading lifestyle specialty retailer rooted in the youth culture of California. The Company sells casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. As of January 2, 2010, the Company operated 897 stores in 50 states and Puerto Rico.

Pacific Sunwear of California Inc

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