New Designed Location supports growth of Kohl's exclusive brands

06 Jan '10

2 min read

Kohl's Corporation announced the relocation of its New York design office from 1359 Broadway to 1400 Broadway and is scheduled to open in June 2010. Designed to support the growth of Kohl's exclusive brands, the new location is more than double the size of the previous office.

Kevin Mansell, Kohl's chairman, president and CEO said, “We continue to differentiate Kohl's through our exclusive partnerships and remain committed to bringing world-class brands to customers nationwide. Having a New York presence has been instrumental in growing our exclusive and private brand strategy, which accounted for 45 percent of sales through the third quarter of this year, up over two percent compared with last year. The new location allows us to manage our existing brands and support anticipated growth as we continue to focus on growing market share.”

Kohl's opened its New York design office in January 2007 to be in close proximity to the design source and management of exclusive partnerships. Today, the New York design office houses designers and support associates to manage the design and development of seven licensed brands, including Simply Vera Vera Wang, Food Network, ELLE, Dana Buchman, Candie's, Chaps Home and FILA Sport.

Peggy Eskenasi, Kohl's executive vice president of product development said, “To support the growth and incredible success we've seen with our exclusive and private brands, it's important our New York design office has a space that can sustain existing brands while allowing for additional growth of our exclusive brand portfolio so we can deliver the absolute best quality, style and value to shoppers.”

Kohl's Corporation

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