Cherokee to partner with JEM with Junior's knit tops

08 Jan '10

1 min read

Cherokee Inc. a leading licensor and global brand management company, announced that it has entered into an exclusive agreement in the U.S. with JEM Sportswear for Junior's knit tops for its Sideout brand. JEM Sportswear, with over 38 years of experience, is a powerful force in the industry and is known for its commitment to product design, quality and speed to market.

Jeff Marine, Chairman & CEO, JEM Sportswear said, "Due to the significant traction and order placement that we have experienced in such a short period of time with Sideout in Men's and Boy's it is only natural to replicate our focus and success in Junior's. We anticipate Sideout Men's and Boy's product will ship in the 1st quarter this year and we look forward to follow with Junior's."

Jay Kester, Executive Vice President of Marketing for Cherokee Inc., said, "We are pleased to further partner with JEM with Junior's knit tops. This is another important step in building our wholesale network and brand offerings. We will continue to pursue other category opportunities and look forward to additional announcements over the next 90 days."

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