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Dreams partners with NFL superstar Donovan McNabb
09
Jan '10
Dreams, Inc. the vertically integrated leader in the licensed sports products industry, has launched NFL Superstar Donovan McNabb's Official Fan Shop and will be marketing on an exclusive basis, Donovan McNabb autographed memorabilia in 2010. The web syndication deal enhances the players' site roster of Dreams, Inc.'s with such high-profile athletes as Pete Rose, Ladainian Tomlinson, Dan Marino, John Elway, Barry Sanders, Dick Butkus and Ben Roethlisberger.

“We are excited to be working with NFL superstar Donovan McNabb to host his fan shop,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “The Fan Shop will be a true 'destination' for Donovan McNabb and Eagles merchandise and combined with our trademark e-commerce technology, marketing and cataloging expertise, superior customer service and same day shipping, will truly create a wonderful experience for Donovan McNabb fans.”

The Donovan McNabb Fan Shop will incorporate the 'look and feel' of the content site and target men, women, adults and children. Available products on the site include apparel, headwear, collectibles, gifts, home decor and limited edition autographed memorabilia. Visitors can also choose from the more than 150,000 licensed team items that Dreams Retail offers online.

Furthermore, exclusive Donovan McNabb memorabilia will be available in the newly created fan shop in addition to Dream's flagship web site FansEdge.com and Dreams syndication sites such as JCPenney.com and the Philadelphia Eagles fan site.

“Donovan McNabb was looking for a collaborative business partner to help shape his fan site and memorabilia offerings,” concluded Scott Widelitz, Vice President of Mounted Memories, the Sports manufacturing division of Dreams, Inc.

Dreams Inc


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