Home / Knowledge / News / Apparel/Garments / JCPenney is tops in customer service
JCPenney is tops in customer service
16
Jan '10
For the second year in a row, J. C. Penney Company, Inc. was recognized for its leading customer service by ranking No. 1 among department store retailers according to a 2009 Customers' Choice survey released by the NRF Foundation and American Express. Results were announced earlier this week during the National Retail Federation's 99th Annual Convention and Expo in New York City. The survey, which polled 8,600 respondents in September 2009, was designed to gauge consumer attitudes toward retailers' customer service standards.

The positive results signify the efforts made by JCPenney's CustomerFIRST initiative that launched in 2008 Company-wide. Through CustomerFIRST, JCPenney Associates undergo comprehensive customer service training which empowers every Associate to make customers their immediate priority by providing an easy, exciting and engaging shopping experience to more than half of America's families who shop JCPenney each year.

"While 2009 presented a difficult year in our economy, we focused our efforts in building CustomerFIRST as a key differentiator for JCPenney," said Myron E. (Mike) Ullman, III, chairman and chief executive officer of JCPenney. "We find that our highly engaged Associates make a significant difference in how customers feel about shopping at JCPenney. CustomerFIRST is about providing valuable customer service beyond what is expected."

The results come on the heels of JCPenney's Associate engagement survey which indicates that overall engagement is at its highest in Company history at 80 percent -- putting JCPenney Associates in the top quartile of U.S. companies. In addition, JCPenney's customer satisfaction scores of highly satisfied or overall satisfaction have increased five points each year over the past three years, including 2009.

"With every retailer competing on price, customer service has never been more crucial to a retailer's success," said Kathy Mance, vice president of NRF Foundation. "JCPenney has demonstrated what it takes to break through the mold and connect with their shoppers on an individual basis, which is more important than ever these days."

JCPenney's value proposition of delivering great style, quality and affordable prices is only enhanced with this recognition for delivering the best in department store service. JCPenney's leading customer service standards reflect the Company's CustomerFIRST culture of highly engaged Associates. Investing in Associates is one of the key pillars to JCPenney's social responsibility platform known as C.A.R.E.S. -- which embodies the Company's ongoing commitment to Community, Associates, Responsible Sourcing, Environment and Sustainable Products.

J. C. Penney Company Inc


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X