Mother Earth unveils first of its fair trade certified t-shirts
18 Jan '10
1 min read
Future Group affiliated store, Mother Earth has partnered with Shop for Change, a fair trade organization, to launch India's first Shop for Change certified products.
Shop for Change has launched the fair trade certification with Mother Earth t-shirts. The range will be available across all Mother Earth stores in India. The t-shirts are available in 5 colors – black, white, blue, maroon and beige and cost Rs. 399/-
The Shop for Change certified t-shirts abide by fair trade standards, thus ensuring that cotton farmers receive a fair deal for their produce. The Shop for Change certified cotton in the t-shirts is from farmers from Agrocel Industries Ltd. and Chetna Organic Agriculture Producer Company.
Shop for Change is a Section 25 not-for-profit company, established to build on successful international models of fair trade certification and marketing, has already certified 2,500 cotton farmers.
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