MonArc opens new apparel fashion retail wholesale chain
20 Jan '10
2 min read
MonArc Corporation announces their China operations of EE Global, a subsidiary under Mona, has opened a new business line: high-end apparel fashion retail wholesale chain, through its China-based design studio Yezhifeng Media.
The chain runs through high-end shopping malls and targets the growing number of rich people and upstarts in China who are the first group of people harvesting the rapidly rising Chinese economy. The strategic goal of this initiative is to leverage the design talents of its own commercial design studio, and also pilot its designs through its own chains before mass marketing to others, while also increasing revenue streams and making high profit margins, because we can charge much higher prices in those high-end malls and to those rich people as they are not price-sensitive.
The two retail stores and one wholesale store, respectively in three high-end malls, have been opened in Shenzhen, China. The first three-months pilots of all three stores have been great successes and store traffic and profits are way beyond our expectations. One more new store will be opened in Wuhan, China soon. In the future, as our chain grows in China, beside promoting our own designs, the chain will also partner with worldwide great fashion brands in Europe and North America and resell and act as their agents in the Chinese market.
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