Home / Knowledge / News / Apparel/Garments / Stockholm designer J.Lindeberg styles Asian Tour
Stockholm designer J.Lindeberg styles Asian Tour
Jan '10
The Asian Tour will welcome a new Tour Partner following an exciting agreement with renowned Swedish designer premium apparel company, J.Lindeberg to become its Official Apparel Partner.

J.Lindeberg, the premium apparel brand that so successfully bridges fashion and function, will also create exclusive golf clothing merchandise for retail across Asia and provide a wide range of apparel designed for officials and staff members of the Asian Tour.

Through this new two-year partnership, J.Lindeberg will enjoy multiple opportunities to leverage its brand across the Asian Tour's media platforms.

A key aspect of the partnership will be the retail component which allows J.Lindeberg and the Asian Tour to benefit from retail sales of exclusive Asian Tour merchandise.

J.Lindeberg's partnership with the Asian Tour is an extension of its commitment towards golf where two-time US PGA Tour winner Camilo Villegas of Colombia and six-time European Tour winner Niclas Fasth are amongst the leading international golfers who are part of its sponsorship stable of sports personalities and celebrities.

“J.Lindeberg has established its prestigious Fashion and Golf line in North America, the UK and mainland Europe since many years and is present in many of the world's best reference stores such as Harrods, Selfridges and Nordstroms and the most exclusive golf courses from St Andrews to The Riviera Country Club in Los Angeles . In recent years the company has seen its Asian presence increase with distribution in Japan, South-east Asia and South Korea”

“Over the past two years, we have invested a lot of time in finding the right partners to further grow our brand and our partnership with the Asian Tour is the perfect fit for us to achieve our goals,” said Stefan Engström, CEO, J.Lindeberg.

“Asia is without a doubt a market with tremendous potential for J.Lindeberg to expand our exclusive golf and fashion lines. We pride ourselves as being a trendsetter in our industry with individual innovation and style and we are delighted to work closely with a partner such as the Asian Tour which is in an exciting development phase.

“Professional golf in Asia is growing immensely under the stewardship of the Asian Tour and the timing is right for us to do more in this region. This sponsorship is also another opportunity to reinforce our commitment and support towards professional golf,” added Engström.

Asian Tour Executive Chairman, Kyi Hla Han was pleased to announce the partnership.

“We are delighted to welcome J.Lindeberg as an Asian Tour partner. With J.Lindeberg's proud tradition in mixing technology and materials with sports, the Asian Tour is delighted to be associated with J.Lindeberg as the game of golf is also highly technically driven,” said Han.

“We also see this as a perfect opportunity for the Tour to be dressed in fashionable and trendy manner as we embark on the new season ahead,” added Han.

Must ReadView All

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Textiles | On 23rd Jan 2017

MagnaColours develops new sustainability standard

MagnaColours, manufacturer of printing inks and ink bases, discharge...

Courtesy: ZDHC

Textiles | On 23rd Jan 2017

ZDHC adds six new contributors for sustainability

Zero Discharge of Hazardous Chemicals (ZDHC) programme has added six...

Interviews View All

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search