United States Of America : Perry and Fishman & Tobin tie up for school uniforms

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Perry and Fishman & Tobin tie up for school uniforms

23
Jan '10

Perry Ellis International announced that it has entered into a license agreement with Fishman & Tobin, Inc. to design, manufacture and distribute boys' apparel as well as girls' and boys' school uniforms under the Perry Ellis, Perry Ellis Portfolio and Perry Ellis America family of brands.

Fishman & Tobin, Inc. is recognized as a leader in boys' dress and sportswear in all channels of distribution. For over 90 years, the family-run business has been known as a supplier of excellence for its quality, service and innovation in the marketplace. Fishman & Tobin's reputation for providing great value in children's wear has enabled it to grow to be the number one company in boys' dress wear and school uniforms.

Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International, said: “This is a great opportunity to extend the Perry Ellis brand to another complementary category with a licensee that clearly interprets the essence of the Perry Ellis lifestyle. We look forward to a great partnership with such an industry leader as Fishman & Tobin. “

New boys' and girls' products will be available throughout the United States and Canada in several channels of retail distribution. Initial shipments will arrive for the Fall 2010 season.

“We are excited to be working with Perry Ellis International, who has a history of brand building and driving sales,” said Jimmy Rosenfeld, President of Fishman & Tobin, Inc. “The highly recognized Perry Ellis family of brands has a strong DNA from which to continue growing its product categories and channels of distribution; with this the opportunities are endless.”

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