'Men Without Pants' makes statement about modern masculinity
23 Jan '10
4 min read
The “Wear the Pants” campaign and television commercial were created by the San Francisco office of Draft/FCB. The song, “I Wear No Pants,” was written by Los Angeles-based band The Poxy Boggards. The innovative integration of Shazam was developed in partnership with Ignition Factory, a creative media specialty unit of Dockers media buying agency OMD. Dockers works with the Ignition Factory to develop breakthrough marketing concepts in media, technology and pop-culture and proactively find new ways to reach and engage consumers.
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