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Accepting small orders works as advantage – Udani, AEPC
Jan '10
Mr Premal Udani
Mr Premal Udani
Premal Udani, Chairman of Apparel Export Promotion Council (AEPC) while speaking at the India International Garments Fair (IIGF) informed that Indian apparel export industry is facing adversities not only due to economic meltdown but even due to cut throat competition from neighbourhood countries like China, Sri Lanka and Bangladesh offering their products at comparatively lower prices.

Udani further informed that their business is also suffering as a result of higher prices of garments, due to a shooting up of fabric prices.

Emphasis on “value added garments” will help to beat this competition, along with which focusing on details like more embroidery and trimmings to the garments to attract more international customers.

44th IIGF a business-to-business event which is held twice a year is organized at Pragati Maidan. The Fair has drawn almost 225 demonstrators and purchasers from 60 countries.

According to Udani, the industry has for the first time witnessed such a great fall in its business with seven percent decline in exports.

He also added that the developed countries affected by economic meltdown too have had an influence on the apparel industry worth Rs.10 billion. Though now they are turning around after the 2009's hard knock down.

Inspite of the slowdown the Indian apparel sector has many advantages. Superior command over English language has proved to be the foremost advantage that India has over its competing countries. Also skilled craftsmen, amazing fabric and flexibility add to this, he said.

Udani portrayed “flexibility” as one of the key advantages which means to even accept small orders, which other countries decline, which motivates the international customers to trade with them. According to him the only need is to get organized and plan a little.

Fibre2fashion News Desk - India

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