Home / Knowledge / News / Apparel/Garments / Bollywood star Akshay Kumar to endorse 'Dollar Club'
Bollywood star Akshay Kumar to endorse 'Dollar Club'
27
Jan '10
Bollywood superstar Akshay Kumar has been signed as the new brand ambassador of the premium innerwear brand Dollar Club for two years duration. Akshay is one of the top paid and also one of the most successful actors in Bollywood. He is to replace Salman Khan who formerly endorsed the brand.

Vinod Gupta, Managing Director of Dollar Industries, refused to extend any clue regarding the deal amount paid to Akshay. But he did specify that, the amount is commensurate with the superstar's current fee which as per market approximates, oscillates between Rs. 50 to 60 million per deal.

The knitted innerwear segment, in the men's category, has mainly preferred Bollywood's leading actor's to be their brand ambassadors. To illustrate, Hrithik Roshan endorses brands like Macroman, which is a product of Rupa & Co.

Dollar Industries which has a turnover of Rs. 2.8 billion and is anticipated to be having 16 percent share in the organized market of knitted innerwear, is focusing on advertisements in televisions and news papers in order to widen its footprints throughout India.

Considering the amount incurred for signing Akshay, it is believed that Dollar Industry will in all likelihood spend about Rs 250 million for the campaign in the following year. Mr. Gupta also informed that, most probably, the new advertisements starring Akshay Kumar will go on air in first week of February.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search