Bollywood star Akshay Kumar to endorse 'Dollar Club'

27 Jan '10

2 min read

Bollywood superstar Akshay Kumar has been signed as the new brand ambassador of the premium innerwear brand Dollar Club for two years duration. Akshay is one of the top paid and also one of the most successful actors in Bollywood. He is to replace Salman Khan who formerly endorsed the brand.

Vinod Gupta, Managing Director of Dollar Industries, refused to extend any clue regarding the deal amount paid to Akshay. But he did specify that, the amount is commensurate with the superstar's current fee which as per market approximates, oscillates between Rs. 50 to 60 million per deal.

The knitted innerwear segment, in the men's category, has mainly preferred Bollywood's leading actor's to be their brand ambassadors. To illustrate, Hrithik Roshan endorses brands like Macroman, which is a product of Rupa & Co.

Dollar Industries which has a turnover of Rs. 2.8 billion and is anticipated to be having 16 percent share in the organized market of knitted innerwear, is focusing on advertisements in televisions and news papers in order to widen its footprints throughout India.

Considering the amount incurred for signing Akshay, it is believed that Dollar Industry will in all likelihood spend about Rs 250 million for the campaign in the following year. Mr. Gupta also informed that, most probably, the new advertisements starring Akshay Kumar will go on air in first week of February.

Fibre2fashion News Desk - India

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