Home / Knowledge / News / Apparel/Garments / Bollywood star Akshay Kumar to endorse 'Dollar Club'
Bollywood star Akshay Kumar to endorse 'Dollar Club'
27
Jan '10
Bollywood superstar Akshay Kumar has been signed as the new brand ambassador of the premium innerwear brand Dollar Club for two years duration. Akshay is one of the top paid and also one of the most successful actors in Bollywood. He is to replace Salman Khan who formerly endorsed the brand.

Vinod Gupta, Managing Director of Dollar Industries, refused to extend any clue regarding the deal amount paid to Akshay. But he did specify that, the amount is commensurate with the superstar's current fee which as per market approximates, oscillates between Rs. 50 to 60 million per deal.

The knitted innerwear segment, in the men's category, has mainly preferred Bollywood's leading actor's to be their brand ambassadors. To illustrate, Hrithik Roshan endorses brands like Macroman, which is a product of Rupa & Co.

Dollar Industries which has a turnover of Rs. 2.8 billion and is anticipated to be having 16 percent share in the organized market of knitted innerwear, is focusing on advertisements in televisions and news papers in order to widen its footprints throughout India.

Considering the amount incurred for signing Akshay, it is believed that Dollar Industry will in all likelihood spend about Rs 250 million for the campaign in the following year. Mr. Gupta also informed that, most probably, the new advertisements starring Akshay Kumar will go on air in first week of February.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search