Home / Knowledge / News / Apparel/Garments / First Levi's jeans with Care Tags now on store shelves
First Levi's jeans with Care Tags now on store shelves
Jan '10
Goodwill and Levi's are launching a new initiative this month, "Care Tag for Our Planet," designed at diverting billions of pounds of unwanted clothing from landfills. Levi's jeans now feature a care tag that encourages owners to donate to Goodwill when no longer needed. The tags are a unique vehicle for educating consumers about how to care for their clothes responsibly.

Donating to Goodwill not only diverts unwanted items from landfills but also helps people who need it most in local communities. Donations of gently used clothing and other items are sold in Goodwill stores, where the revenues help fund job training programs, employment placement services and other community-based programs for people with disabilities, those who lack education or job experience, and those facing other challenges to finding employment.

"The simple act of donating your used Levi's jeans to Goodwill helps to reduce the approximately 23.8 billion pounds of clothing and textiles that go into U.S. landfills each year," said Jim Gibbons, president and CEO of Goodwill Industries International. "The 166 local, independent Goodwill agencies in the United States and Canada use those donations to create job training services that help more than 1.5 million people."

"Care Tag for Our Planet" is the first partnership of its kind to encourage donation as a way to extend the life cycle of clothing and textiles and reduce the environmental impact of caring for clothing. As a kick-off to the launch, shoppers who donate clothes to Goodwill during the week of January 25 will also receive a 30-percent off coupon for regular priced items purchased at Levi's Stores.

"Our research shows that the greatest opportunities for reducing environmental impact happen after consumers take their jeans home," said Robert Hanson, president of Levi Strauss Americas. "That is why we're excited to partner with Goodwill to let people know that they have a huge role in the climate change impact of their clothes. Together we hope to inspire people to wash in cold water, line dry and donate unwanted clothing and other textiles to Goodwill."

Tag, you're it. Because caring for our planet never goes out of style.

Goodwill Industries International

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search