Home / Knowledge / News / Apparel/Garments / Supima to serve as base fabric within Lane's tees collection
Supima to serve as base fabric within Lane's tees collection
02
Feb '10
Lane Bryant is answering consumer demand for luxury cotton fashion by expanding its exclusive Supima cotton collection to include fresh new styles and colors for spring and beyond.

While other upscale retailers carry cotton blends, Lane Bryant is proud to carry 100% Supima cotton. Known as the "cashmere of cotton", Supima provides superior quality, fit and comfort in a variety of knit tees and basics that are the foundation of the Lane Bryant woman's wardrobe.

As the world's finest cotton, Supima offers incredible softness, less pilling, longer-lasting color brilliance and is 45% stronger than other cotton. Produced only in the Southwestern United States, Supima is 100% U.S. grown.

"We are very excited about our new collection of Supima cotton tees and tanks. This offering provides our customer with essentials in multiple colors. We have V and scoop necks as well as layering tanks and fashion polos," says Debbie Martin, Senior Vice President of Design and Development, Lane Bryant and Cacique.

The assortment offers 17 styles in 29 colors ranging from the popular cami to a ¾-length sleeve Henley, while a selection of prints and stripes add variety. ll styles and colors are available in store and online at lanebryant.com.

"Each style has subtly special details and the colors are brights, mid-tones and vegetable. These are all a 'perfect' piece to complete an outfit," adds Martin.

Looking ahead, Lane Bryant plans to expand the product line throughout 2010 and Supima cotton will serve as the base fabric within Lane Bryant's tee shirt assortment.

Lane Bryant


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

CB&I bags ethylene technology contract from Lianyungang

Textiles | On 21st Apr 2018

CB&I bags ethylene technology contract from Lianyungang

CB&I, a leading provider of technology and infrastructure for the...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search