Home / Knowledge / News / Apparel/Garments / Supima to serve as base fabric within Lane's tees collection
Supima to serve as base fabric within Lane's tees collection
02
Feb '10
Lane Bryant is answering consumer demand for luxury cotton fashion by expanding its exclusive Supima cotton collection to include fresh new styles and colors for spring and beyond.

While other upscale retailers carry cotton blends, Lane Bryant is proud to carry 100% Supima cotton. Known as the "cashmere of cotton", Supima provides superior quality, fit and comfort in a variety of knit tees and basics that are the foundation of the Lane Bryant woman's wardrobe.

As the world's finest cotton, Supima offers incredible softness, less pilling, longer-lasting color brilliance and is 45% stronger than other cotton. Produced only in the Southwestern United States, Supima is 100% U.S. grown.

"We are very excited about our new collection of Supima cotton tees and tanks. This offering provides our customer with essentials in multiple colors. We have V and scoop necks as well as layering tanks and fashion polos," says Debbie Martin, Senior Vice President of Design and Development, Lane Bryant and Cacique.

The assortment offers 17 styles in 29 colors ranging from the popular cami to a ¾-length sleeve Henley, while a selection of prints and stripes add variety. ll styles and colors are available in store and online at lanebryant.com.

"Each style has subtly special details and the colors are brights, mid-tones and vegetable. These are all a 'perfect' piece to complete an outfit," adds Martin.

Looking ahead, Lane Bryant plans to expand the product line throughout 2010 and Supima cotton will serve as the base fabric within Lane Bryant's tee shirt assortment.

Lane Bryant

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search