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Two more Motherhood shop-in-shops in India

February 3, 2010 (United States Of America)

Destination Maternity Corporation, the world's leading maternity apparel retailer, is excited to announce the opening of two more Motherhood Maternity shop-in-shops in India. Motherhood's trendy, affordable maternity fashions are now available for the first time at the Center Square Mall in Vododara, India and the Gulmohar Park Mall in Ahmedabad, India.

Motherhood Maternity shop-in-shops are found in Mom & Me stores which are owned and operated by Mahindra Retail, part of the Mahindra Group, Destination Maternity's franchisee in India. Mom & Me stores offer an extensive range of pre- and post-natal products including maternity wear, baby clothes, toys, wellness products, nursery furniture and more. Including these two new locations, there are now a total of nine Motherhood shop-in-shops in Mom & Me stores in India.

Under a multi-year franchise agreement, Destination Maternity has granted to Mahindra Retail the exclusive rights to operate branded retail locations and market merchandise under the Company's Motherhood Maternity, Destination Maternity, and A Pea in the Pod brands in India. Mahindra Retail is part of the Mahindra Group. Mahindra Group is one of the leading industrial companies in India with operations in several key sectors of the Indian economy.

Mahindra Retail is an extension of the Mahindra Group's trading foray in the domestic India market. The Group believes that this is the favorable time to extend its distribution business into direct retailing, when the organized retail market is expanding in India. Apart from distributing toys, games and apparel under licenses from various international brands like LEGO, Disney and Mattel, it has now entered into a unique venture with the launch of Mom & Me stores, which specialize in infant and maternity care.

The Mom & Me stores range from 5,000 to 12,000 square feet in size, and offer a complete range of products required by moms-to-be, moms, babies and kids. The first five stores were launched in early 2009 in Ludhiana, Ahmedabad, Pune and New Delhi. The company is based out of Bangalore, India.

Destination Maternity Corporation
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