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Cherokee to partner with Evy for girl's sportswear
Feb '10
Cherokee Inc. a leading licensor and global brand management company, announced that it has entered into an exclusive agreement in the U.S. with Evy of California for Girl's 0-16 sportswear for its Sideout brand. Evy, with over 60 years of experience, is a powerful force in the children's market and has long standing successful relationships with its customers. This marks the fifth licensing announcement for the Sideout brand in the last eight weeks.

Kevin Krieser, President & COO of Evy of California, said, "We are thrilled to be part of the group of premier manufacturers being assembled for Sideout and believe we have tremendous opportunities to collaborate and build the Sideout brand together."

Jay Kester, Executive Vice President of Marketing for Cherokee Inc., said, "We are pleased to partner with Evy for Girl's sportswear. This will continue to build on the hundreds of millions of dollars of Sideout product sold over the past several years."

Cherokee Inc

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