Home / Knowledge / News / Apparel/Garments / Lingerie laced with neem extracts to drive cellulite away
Lingerie laced with neem extracts to drive cellulite away
05
Feb '10
A New Delhi based company is on its way to relieving women from common skin diseases by means of a lingerie range called “Joy of Life”, infused and laced with soothing extracts of the abundantly available neem tree. The company already is selling shorts and t-shirts lased with extracts of neem and basil leaves which the company claims has a soothing effect on skin, smoothing out bumps and giving it greater elasticity.

The natural healing properties of neem are well-known among Asian consumers since centuries, more so in the Indian sub-continent where it is used to make soaps, shampoo, skin balms and cosmetics. The neem plant is supposed to help smooth away the embarrassing orange peel ¬appearance of cellulite caused by ¬enlarged fat cells under the skin in women and condition can get worse with age as the fat cells beneath the skin start to enlarge.

Speaking to Fibre2fashion, Mr Rajiv Rai Sachdev, Director of Advantage Organic Naturals, owners of the brand and the global patents of the process said, “Joy of Life range of lingerie is made from organic cotton dyed from herbs with medicinal properties alongside coatings of natural anti-bacterial such as Neem & Tulsi and also coated with Sericin a bio-extract of silk waste which is a natural moisture control agent.”

Explaining further he said, “Joy of Life products are evaluated in the laboratories of the Department of Textile Technology of IIT Delhi, as per international standard testing procedures such as AATCC-30 & AATCC-147 for anti-bacterial tests against Gram Positive Bacteria Staphylococcus Aureus & Gram Negative Bacteria Escherichia Coli, and showed excellent results and they are also processed with 'natural moisture control' skin friendly bio-proteins.”

When asked as to what sparked the idea to use extracts from the neem tree, he replied by saying, “We wanted to give our garments anti-bacterial & other skin-friendly treatments by using herbal dyes and without any toxic synthetic chemicals. We tried & tested many other herbal extracts in the labs of Textile Technology Department of IIT Delhi but found the combination of Neem & Tulsi gave optimum results, as per our expectations.”

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search