Home / Knowledge / News / Apparel/Garments / Lingerie laced with neem extracts to drive cellulite away
Lingerie laced with neem extracts to drive cellulite away
05
Feb '10
A New Delhi based company is on its way to relieving women from common skin diseases by means of a lingerie range called “Joy of Life”, infused and laced with soothing extracts of the abundantly available neem tree. The company already is selling shorts and t-shirts lased with extracts of neem and basil leaves which the company claims has a soothing effect on skin, smoothing out bumps and giving it greater elasticity.

The natural healing properties of neem are well-known among Asian consumers since centuries, more so in the Indian sub-continent where it is used to make soaps, shampoo, skin balms and cosmetics. The neem plant is supposed to help smooth away the embarrassing orange peel ¬appearance of cellulite caused by ¬enlarged fat cells under the skin in women and condition can get worse with age as the fat cells beneath the skin start to enlarge.

Speaking to Fibre2fashion, Mr Rajiv Rai Sachdev, Director of Advantage Organic Naturals, owners of the brand and the global patents of the process said, “Joy of Life range of lingerie is made from organic cotton dyed from herbs with medicinal properties alongside coatings of natural anti-bacterial such as Neem & Tulsi and also coated with Sericin a bio-extract of silk waste which is a natural moisture control agent.”

Explaining further he said, “Joy of Life products are evaluated in the laboratories of the Department of Textile Technology of IIT Delhi, as per international standard testing procedures such as AATCC-30 & AATCC-147 for anti-bacterial tests against Gram Positive Bacteria Staphylococcus Aureus & Gram Negative Bacteria Escherichia Coli, and showed excellent results and they are also processed with 'natural moisture control' skin friendly bio-proteins.”

When asked as to what sparked the idea to use extracts from the neem tree, he replied by saying, “We wanted to give our garments anti-bacterial & other skin-friendly treatments by using herbal dyes and without any toxic synthetic chemicals. We tried & tested many other herbal extracts in the labs of Textile Technology Department of IIT Delhi but found the combination of Neem & Tulsi gave optimum results, as per our expectations.”

Fibre2fashion News Desk - India


Must ReadView All

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Jharcraft in India’s Jharkhand signs MoU with Banka Silk

Textiles | On 24th Feb 2018

Jharcraft in India’s Jharkhand signs MoU with Banka Silk

The Jharkhand Silk Textile and Handicraft Development Corporation...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search