Home / Knowledge / News / Apparel/Garments / Natural & NATURAL BLEND in conjunction with Lilly Loves Green
Natural & NATURAL BLEND in conjunction with Lilly Loves Green
08
Feb '10
Cotton Incorporated announced that fashion label Lilly Pulitzer has been granted license to use the Natural and NATURAL BLEND trademarks in conjunction with the launch of the brand's Lilly Loves Green campaign.

“Cotton was a natural choice for the brand. It was the first fabric Lilly herself used nearly 50 years ago, and it's been a staple fabrication for us as the brand evolved.” says Lilly Pulitzer Fashion Director, Janie Schoenborn. “We were also impressed by the efforts of the U.S. cotton industry to reduce environmental impact, it was only natural that we would want to call attention to cotton in our “Lilly Loves Green” campaign,” adds Schoenborn.

Green is not just a color choice for Lilly Pulitzer, whose botanical-inspired prints connote sustainability. The hangtags and in-garment labels for its 2010 cotton and cotton-rich designs are made of 100% recycled material. The garments themselves are made from cotton, which lends breathability and comfort to the iconic and colorful prints. In reference to the prints, the use of low-impact dyes minimizes the environmental impact without sacrificing the characteristic style and verve associated with Lilly Pulitzer.

“We are delighted to be a part of the “Lilly Loves Green” campaign and that so many pieces from the collection will bear the Natural or NATURAL BLEND trademarks,” says David Earley, Senior Director, Supply Chain Marketing, Cotton Incorporated. “For half a century, the Lilly brand has remained current by staying true to its heritage of comfortable, chic and casual designs.”

The trademarks, both variations on the familiar Seal of Cotton mark, signify varying levels of cotton content: garments made of 100% upland or Pima cotton receive the Natural mark, while the NATURAL BLEND mark indicates a garment contains 60% or more upland or Pima cotton.

“The inclusion of these trademarks in the “Lilly Loves Green” campaign underscores cotton's role in the brand's heritage, as well as the environmental gains the cotton industry has made in recent years,” Earley adds. The hangtags on Lilly Pulitzer's Spring 2010 Collection appropriately read: “If it's cotton you'll know it's green (even if it's pink).”

Cotton Incorporated


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Certification for Philippine garment firms availing GSP

Textiles | On 20th Jun 2018

Certification for Philippine garment firms availing GSP

The Philippines has adopted rules on securing certificate of...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search