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Cintas & workwear brand Carhartt bring rental uniform
09
Feb '10
Carhartt and Cintas have launched its search for North America's toughest workers. The Are You Carhartt Tough? Contest is being conducted in conjunction with the roll-out of a new product line being offered by the two companies.

Cintas Corporation, North America's largest uniform supplier, has partnered with Carhartt, a global manufacturer of premium workwear, to offer Carhartt garments for the first time in a Uniform Rental Program.

“This contest is really a reflection of our companies,” says Chuck Helmes, Director of Garment Strategy at Cintas Corporation. “Both Carhartt and Cintas are known for providing tough products and dependable service, and we want to celebrate workers who reflect those same characteristics.”

With Ducks Unlimited acting as media sponsor, contest organizers will reach out to the American workforce to identify people who are strong, dependable, resilient and rugged. Beginning on April 30, three finalists will be announced each quarter. After a year's time, all twelve finalists will be featured on the contest website where the public will be encouraged to cast votes for the toughest of the tough. Two Grand Prize winners will receive either a weekend duck hunt trip designed by Ducks Unlimited or a trip to The STIHL TIMBERSPORTS Series in 2011.

Carhartt Inc

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L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

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