Home / Knowledge / News / Apparel/Garments / Clothing firms deceive consumers with wrong labeling
Clothing firms deceive consumers with wrong labeling
10
Feb '10
A consumer regulator said that, the New Zealand consumers would have been bewildered owing to the “misleading” claims by the clothing companies.

As the Consumer NZ raised issues that the labels may be deceiving to the consumers, Kiwi companies dealing in bamboo clothing have started updating their labels.

Most of the clothes sold in shops were labeled as made of bamboo, but were originally made from rayon or viscose. This was revealed by a Consumer NZ study, published in its magazine's February issue.

According to the Consumer NZ, companies attributing their clothes as 'made from bamboo' are deceiving the customers as rayon or viscose is a fibre made from plants and trees, comprising of bamboo and prepared through a chemical process and thus, they should be labeled as such.

The report also elevated issues regarding the clothing manufacturers who promote their bamboo clothes as anti-bacterial. During previous year the United States Federal Trade Commission (FTC) announced that, bamboo-based textiles which are actually made of rayon are not antimicrobial or prepared in an eco-friendly pattern and are neither biodegradable.

The FTC held four US companies with misleading labels and marketing the items originally made of rayon as 'made of bamboo'. Also it observed that, "rayon does not retain any natural antimicrobial properties of the bamboo plant".

Wendy Riley, NZ Nature's Communications Manager, stated that the company was reconsidering the pattern in which its bamboo products were labeled. The bamboo clothing range is advertised by the company as anti-bacterial and eco-friendly but the products were originally prepared by converting bamboo into viscose, Riley added.

Meredith Barry-Walsh, the co- owner of Baby clothes maker Green Bean, stated that by March or April, it intends to label its product as 95 percent rayon from bamboo.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search