Home / Knowledge / News / Apparel/Garments / Clothing firms deceive consumers with wrong labeling
Clothing firms deceive consumers with wrong labeling
10
Feb '10
A consumer regulator said that, the New Zealand consumers would have been bewildered owing to the “misleading” claims by the clothing companies.

As the Consumer NZ raised issues that the labels may be deceiving to the consumers, Kiwi companies dealing in bamboo clothing have started updating their labels.

Most of the clothes sold in shops were labeled as made of bamboo, but were originally made from rayon or viscose. This was revealed by a Consumer NZ study, published in its magazine's February issue.

According to the Consumer NZ, companies attributing their clothes as 'made from bamboo' are deceiving the customers as rayon or viscose is a fibre made from plants and trees, comprising of bamboo and prepared through a chemical process and thus, they should be labeled as such.

The report also elevated issues regarding the clothing manufacturers who promote their bamboo clothes as anti-bacterial. During previous year the United States Federal Trade Commission (FTC) announced that, bamboo-based textiles which are actually made of rayon are not antimicrobial or prepared in an eco-friendly pattern and are neither biodegradable.

The FTC held four US companies with misleading labels and marketing the items originally made of rayon as 'made of bamboo'. Also it observed that, "rayon does not retain any natural antimicrobial properties of the bamboo plant".

Wendy Riley, NZ Nature's Communications Manager, stated that the company was reconsidering the pattern in which its bamboo products were labeled. The bamboo clothing range is advertised by the company as anti-bacterial and eco-friendly but the products were originally prepared by converting bamboo into viscose, Riley added.

Meredith Barry-Walsh, the co- owner of Baby clothes maker Green Bean, stated that by March or April, it intends to label its product as 95 percent rayon from bamboo.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search