Home / Knowledge / News / Apparel/Garments / Buffalo to support Fersten Worldwide
Buffalo to support Fersten Worldwide
Feb '10
Fersten Worldwide(FW), the official licensee of Fila branded Golf apparel and headwear in North America has appointed Buffalo Communications (Buffalo) to provide publicity and media-relations services for its Fila Golf Collection.

Buffalo will develop and execute a multi-platform promotional program to highlight Fila Golf's popular aesthetic. Emphasizing the collection's timeless sophistication, luxurious fabrics and technical features, Buffalo will position Fila Golf for consistent, high-profile editorial coverage in a wide array of fashion, lifestyle, golf and business media.

Fila's rich history of innovative design has attracted many of the world's most legendary athletes, including tennis stars Bjorn Borg, Tom Watson, Lee Janzen, James Blake and Kim Clijsters. With a distinct combination of style, quality, performance and value, Fila Golf heralds the sleek, elegant lines at the root of the brand for nearly a century.

“Fila is a brand with longevity and the name is synonymous with quality,” said Fila Golf principal designer Nancy Robitaille. “In customizing the line to benefit golfers, we've remained true to its legacy by focusing on flattering fits and unique color stories while advancing the design with twists on classic looks to form the core of any wardrobe.”

“From the Italian Alps to Wimbledon, Fila's pioneering background offers compelling stories, and we're excited to put our PR muscle behind Fila Golf,” says Rich Katz, Managing Director of Buffalo. “The Fila Golf collection focuses on merging form and function to exceed the needs of those who pursue athletic lifestyles.”

Embracing Fila's tradition of enhancing an individual's performance without hindering the natural features of the body, the 2010 Fila Golf collection blends premium and eco-friendly fabrics with moisture wicking, quick drying and antimicrobial properties, and other technical characteristics. Playing with solids, stripes and textures, the latest looks build on the brand's famous Viva red, White and Fila Navy combination, adding shades of Aqua, Pine, Fig and Atomic Orange for an updated, modern color palette.

In conjunction with a focused, green-grass distribution model, Fila Golf is available at many of the finest resorts, clubs and courses in North America, including Pebble Beach, Torrey Pines, The Broadmoor and Reynolds Plantation. In stock year-round for immediate order and program fulfillment, Fila Golf's complete line of apparel retails from accessories to outerwear.

The exclusive licensee of Fila Golf is Fersten Worldwide, North America's leading full-service supplier of decorated apparel, headwear and accessories to the promotional products and golf industries. The company develops, designs, manufactures and distributes all Fila Golf apparel and headwear for the United States and Canada. Fila Golf is worn in competition by scores of professionals worldwide, including LPGA Tour star Stacy Lewis.


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search