Home / Knowledge / News / Apparel/Garments / Buffalo to support Fersten Worldwide
Buffalo to support Fersten Worldwide
12
Feb '10
Fersten Worldwide(FW), the official licensee of Fila branded Golf apparel and headwear in North America has appointed Buffalo Communications (Buffalo) to provide publicity and media-relations services for its Fila Golf Collection.

Buffalo will develop and execute a multi-platform promotional program to highlight Fila Golf's popular aesthetic. Emphasizing the collection's timeless sophistication, luxurious fabrics and technical features, Buffalo will position Fila Golf for consistent, high-profile editorial coverage in a wide array of fashion, lifestyle, golf and business media.

Fila's rich history of innovative design has attracted many of the world's most legendary athletes, including tennis stars Bjorn Borg, Tom Watson, Lee Janzen, James Blake and Kim Clijsters. With a distinct combination of style, quality, performance and value, Fila Golf heralds the sleek, elegant lines at the root of the brand for nearly a century.

“Fila is a brand with longevity and the name is synonymous with quality,” said Fila Golf principal designer Nancy Robitaille. “In customizing the line to benefit golfers, we've remained true to its legacy by focusing on flattering fits and unique color stories while advancing the design with twists on classic looks to form the core of any wardrobe.”

“From the Italian Alps to Wimbledon, Fila's pioneering background offers compelling stories, and we're excited to put our PR muscle behind Fila Golf,” says Rich Katz, Managing Director of Buffalo. “The Fila Golf collection focuses on merging form and function to exceed the needs of those who pursue athletic lifestyles.”

Embracing Fila's tradition of enhancing an individual's performance without hindering the natural features of the body, the 2010 Fila Golf collection blends premium and eco-friendly fabrics with moisture wicking, quick drying and antimicrobial properties, and other technical characteristics. Playing with solids, stripes and textures, the latest looks build on the brand's famous Viva red, White and Fila Navy combination, adding shades of Aqua, Pine, Fig and Atomic Orange for an updated, modern color palette.

In conjunction with a focused, green-grass distribution model, Fila Golf is available at many of the finest resorts, clubs and courses in North America, including Pebble Beach, Torrey Pines, The Broadmoor and Reynolds Plantation. In stock year-round for immediate order and program fulfillment, Fila Golf's complete line of apparel retails from accessories to outerwear.

The exclusive licensee of Fila Golf is Fersten Worldwide, North America's leading full-service supplier of decorated apparel, headwear and accessories to the promotional products and golf industries. The company develops, designs, manufactures and distributes all Fila Golf apparel and headwear for the United States and Canada. Fila Golf is worn in competition by scores of professionals worldwide, including LPGA Tour star Stacy Lewis.

Fila

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Courtesy: Brook Brothers

Apparel/Garments | On 29th May 2017

America's Brooks Brothers added to CLiQ

Tata CLiQ Luxury, Tata group’s multi-brand, luxury e-commerce...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search