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8000inc to develop clothing line for AAAB team
17
Feb '10
8000inc (EIGH.pk) is partnering with the Amateur Athletics Association of Barbados (AAAB) to develop athletics and athletes on the Island. 8000inc will also exclusively develop clothing and kit for the national team which will be worn by the athletes and support staff around the world, together with an exclusive clothing range for the supporters, bearing the new 8000inc designed AAAB logo.

In parallel, 8000inc will be launching its own exclusive clothing lines to the public in February 2010. The design work for the clothing range will be delivered in house by the 8000inc team with a flagship store at Lime Grove on the Platinum coast of Barbados and an exclusive on line store. News on this acquisition and the stores will be announced concurrently with the launch of the clothing range.

Thomas Kelly, CEO 8000inc said, "The partnership with the AAAB is not only a first, but is extremely important strategically to 8000inc. We have just acquired the team to design, manufacture and brand 8000inc clothes on a world stage and we are confident of the impact and outcome they will have. The importance of the AAAB partnership should not be underestimated or in fact ignored. We have entered an arena that surpasses all markets terms of global interest. The last Olympics recorded an audience of 4.7 billion which is the equivalent of 70% of the world's population. In the U.S., the last Summer Games ranked as the most viewed TV event ever, with a total audience of 211 million and an average daily audience of 27 million people. Our aim with the partnership is to develop the Islands athletes into world achievers and to put them on the Olympic stage. We are proud to be associated with that vision and we are proud and excited that the team will be wearing the 8000inc clothes and brand all the way. This partnership, in providing support to the athletes, gives 8000inc the vehicle to create a world brand by 2012 and exposes 8000inc to a world-wide audience. Every subsidiary in the group knows and expects to share in this mass coverage which is why our new design and technology team has been working behind the scenes to ensure our products and presence is up to the task, visually, technically and in our products quality."

8000inc

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Courtesy: UN Department of Public Information

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