Christine Lee has been named Senior Vice President and General Merchandise Manager of Juniors' Merchandising and Design for Pacific Sunwear of California, Inc. In her new role, Ms. Lee will lead all aspects of buying, design and merchandising for the juniors' apparel and accessories offered in the company's nearly 900 PacSun stores and through pacsun.com.
"Christine's expertise in fusing customer insight, fashion trends and brands will enable us to create excitement in our stores and a stronger connection to our female customers," said Gary Schoenfeld, president and chief executive officer. "With her previous successes in growing both apparel and accessories, Christine will be instrumental as we re-establish PacSun as a favorite destination for fashion, brands and California-inspired product."
Prior to Pacific Sunwear, Ms. Lee spent nearly 20 years with specialty retail company Urban Outfitters working her way from Sales Associate to General Merchandise Manager of Women's Apparel and Accessories, as well as Urban Renewal and Design. In this role she drove merchandise trends, new concepts and key item decisions for a $300 million business.
A native of Michigan, Ms. Lee studied psychology, receiving a bachelor of arts from the University of Michigan.
Pacific Sunwear is a leading lifestyle specialty retailer rooted in the youth culture of California. The Company sells casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. As of January 2, 2010, the Company operated 897 stores in 50 states and Puerto Rico.
Pacific Sunwear of California Inc
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