Home / Knowledge / News / Apparel/Garments / Shapeez awarded patent on unique design of the Unbelievabra
Shapeez awarded patent on unique design of the Unbelievabra
Feb '10
Staci Berner, President and CEO
Staci Berner, President and CEO
Maryland based shapewear company Shapeez, a leader in the intimates industry, announced that the United States Patent and Trademark Office has issued U.S. Patent for their Unbelievabra. The patent covers the unique Shapeez design for the Unbelievabra, an all-in-one bra, body-shaper and camisole that smoothes back bulges and provides superior breast shaping performance.

"The granting of this patent underscores our commitment to maintaining a leadership position in the shapewear and intimates market," said Staci Berner, President and CEO of Shapeez. "Shapeez continues to invest in innovation through our in-house design department, as we strive to be the brand of choice for women who demand comfort and support in the innerwear products they use for their active lifestyle."

The Unbelievabra is constructed from a moisture wicking Cool Stretch nylon Lycra that smoothes and slims the torso with a design technology that combines a molded underwire bra without any back bands or closures. The result is a “second-skin” effect that creates a sleek and slimming silhouette without visible bra lines or back bulges. The Unbelievabra effectively and comfortably provides superior breast support while shaping the waist, tummy and back.

Currently the Unbelievabra comes in the original full-length and The Shortee, the ultimate T-shirt bra. The products are available in thirty-six size ranges with cups sizes ranging from A to E in a black, brown or a nude shade. The Unbelievabra retails and The Shortee both are available in select boutiques, Von Maur department stores and several mail order catalogs throughout the U.S. and Canada. In February 2010 the company will unveil its newest product The Lacee, an elegant bra and camisole combination that features beautiful scalloped lace concealing the underwire molded cups. The Lacee will be available in the Long and Short version offering the same amazing qualities as the Unbelievabra. The Lacee long features a beautiful peek-a-boo lace hem that can be tucked in or worn out.

Created in 2007 by stay-at-home mom turned entrepreneur, Staci Berner, the Unbelievabra (unbelievabra.com) was her answer to a bra/shaper that had all of the features and benefits she both needed and wanted and could not find in the market. Shapeez which is based out of Maryland has three major innerwear products distributed throughout the US and Canada.


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search