Home / Knowledge / News / Apparel/Garments / USSE-Weatherproof team up for 'Coats for Clunkers'
USSE-Weatherproof team up for 'Coats for Clunkers'
Feb '10
As "Cash for Clunkers" gave consumers money back for their used cars to stimulate the economy, "Coats for Clunkers" gave people $100 towards the purchase of a new Weatherproof coat when donating a used coat to New York Cares coat drive this past December. Union Square Sports and Entertainment (USSE - Pink Sheets: UCRP) and Weatherproof worked together on the development of the campaign which was instrumental in increasing the amount of coats New York Cares normally would have received by over 300% during the "Coats for Clunkers" three day run.

In cooperation with Weatherproof, USSE delivered numerous New York media outlets that covered the "Coats for Clunkers" campaign from Dec. 14-16th. As a result of the success of the program, Weatherproof and New York Cares extended "Coats for Clunkers" until the end of December.

"USSE was able to deliver the results for the 'Coats for Clunkers' promotion that made the program desirable for all parties involved. As a result of the media generated and the kind, generous reception by New Yorkers, the promotion was extended. USSE was very strategic and creative in presenting this valuable cause to the New York media," said Allen Cohen, Director of Public Relations for Weatherproof.

"We look forward to a long relationship with Weatherproof supporting their marketing communications efforts, as well as their philanthropic endeavors" said Ed Manetta, Executive Producer Integrated Media, Union Square Sports and Entertainment.


Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search