Home / Knowledge / News / Apparel/Garments / USSE-Weatherproof team up for 'Coats for Clunkers'
USSE-Weatherproof team up for 'Coats for Clunkers'
Feb '10
As "Cash for Clunkers" gave consumers money back for their used cars to stimulate the economy, "Coats for Clunkers" gave people $100 towards the purchase of a new Weatherproof coat when donating a used coat to New York Cares coat drive this past December. Union Square Sports and Entertainment (USSE - Pink Sheets: UCRP) and Weatherproof worked together on the development of the campaign which was instrumental in increasing the amount of coats New York Cares normally would have received by over 300% during the "Coats for Clunkers" three day run.

In cooperation with Weatherproof, USSE delivered numerous New York media outlets that covered the "Coats for Clunkers" campaign from Dec. 14-16th. As a result of the success of the program, Weatherproof and New York Cares extended "Coats for Clunkers" until the end of December.

"USSE was able to deliver the results for the 'Coats for Clunkers' promotion that made the program desirable for all parties involved. As a result of the media generated and the kind, generous reception by New Yorkers, the promotion was extended. USSE was very strategic and creative in presenting this valuable cause to the New York media," said Allen Cohen, Director of Public Relations for Weatherproof.

"We look forward to a long relationship with Weatherproof supporting their marketing communications efforts, as well as their philanthropic endeavors" said Ed Manetta, Executive Producer Integrated Media, Union Square Sports and Entertainment.


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Courtesy: AWI

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