Home / Knowledge / News / Apparel/Garments / USSE-Weatherproof team up for 'Coats for Clunkers'
USSE-Weatherproof team up for 'Coats for Clunkers'
Feb '10
As "Cash for Clunkers" gave consumers money back for their used cars to stimulate the economy, "Coats for Clunkers" gave people $100 towards the purchase of a new Weatherproof coat when donating a used coat to New York Cares coat drive this past December. Union Square Sports and Entertainment (USSE - Pink Sheets: UCRP) and Weatherproof worked together on the development of the campaign which was instrumental in increasing the amount of coats New York Cares normally would have received by over 300% during the "Coats for Clunkers" three day run.

In cooperation with Weatherproof, USSE delivered numerous New York media outlets that covered the "Coats for Clunkers" campaign from Dec. 14-16th. As a result of the success of the program, Weatherproof and New York Cares extended "Coats for Clunkers" until the end of December.

"USSE was able to deliver the results for the 'Coats for Clunkers' promotion that made the program desirable for all parties involved. As a result of the media generated and the kind, generous reception by New Yorkers, the promotion was extended. USSE was very strategic and creative in presenting this valuable cause to the New York media," said Allen Cohen, Director of Public Relations for Weatherproof.

"We look forward to a long relationship with Weatherproof supporting their marketing communications efforts, as well as their philanthropic endeavors" said Ed Manetta, Executive Producer Integrated Media, Union Square Sports and Entertainment.


Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search