Home / Knowledge / News / Apparel/Garments / Women's apparel market might be starting to recover
Women's apparel market might be starting to recover
25
Feb '10
According to The NPD Group, Inc., a leading market research company, the U.S. apparel market while still in negative territory for 2009 is showing some signs of life.

The total U.S. apparel market posted a 5.1 percent decline for all of 2009 but in the fourth quarter of the year there were some signs that the women's apparel market might be starting to recover.

In the fourth quarter of 2009, the women's market slowed its decline and bucked the total apparel trend with only a 3 percent decline in that quarter. While still not positive growth, it is a sign that momentum is shifting. “For the fashion industry this is a very important sign. As go women shoppers, so goes the total fashion market,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc., “Women represent just over 50 percent of total fashion market sales and they account for almost 25 percent more in the purchases they make for others…without them a true recovery will not occur.”

Another sign that things are moving in the right direction can be seen in other demographic breaks.

Apparel sales attributed to middle income consumers, those with incomes of $25,000 to $75,000, according to NPD's Consumer Tracking Service shows that their purchases for 2009 are even with the purchases they made last year. “To put it in perspective,” says Cohen, “the total market declined 5 percent while middle income consumers held fast. That means the recovery is beginning to show up in the apparel market for the very critical middle income consumer.”

Still, however, upper income consumers and teens (with no income) are still showing the deepest declines (down 9 and 20 percent respectively).

There are some important apparel categories that performed well in 2009. Those are: jeans +3.5 percent, dresses +2.3 percent, bras +1.1 percent, tights +2.4 percent, and men's underwear tops +11 percent.

"Don't be fooled into thinking that we are out of the woods, just yet.” cautioned Cohen, “Between "frugal fatigue" and pent up demand, the consumer is spending, but we will likely see a lull in February and March as they wait for their credit card balances to recover from holiday and January sales. Then, come the change in the weather, late March and April, consumers will likely be assessing their wardrobes and opening their wallets a little bit, again."

NPD Group Inc

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search