Home / Knowledge / News / Apparel/Garments / Gap brands to strongly resonate with Italian customers, Mr Sunnucks
Gap brands to strongly resonate with Italian customers, Mr Sunnucks
26
Feb '10
Building off its strong financial performance in 2009, Gap Inc. announced that it would enter the Italian market in 2010 as one of its long term growth investments. Expanding on the international appeal of its London and Paris stores, the company plans to open Gap and Banana Republic flagship stores next door to each other in Milan's leading shopping area on the Corso Vittorio Emanuele in late 2010 with additional openings in other Italian cities such as Rome to follow in 2011. As a globally renowned fashion and tourist centre, Milan offers a strong initial market for both brands.

“As we continue to expand our global presence and deliver our customers great product, we are excited to enter another market that's also one of the top five apparel markets in the world,” said Stephen Sunnucks, President Europe and International Franchise at Gap Inc. “With loyal shoppers already in London and Paris, we think Gap Inc.'s brands will strongly resonate with Italian customers.”

Each of the stores will be wholly owned and operated by Gap Inc. leveraging the company's existing European teams and distribution infrastructure. The 25,500 square foot Gap flagship store in Milan will span three floors, and house collections from Gap, GapKids, babyGap, GapBody, and GapMaternity. Since opening its first store in San Francisco in 1969, today there are about 3,100 Gap Inc. stores across the world, with more than 170 Gap brand stores in Europe. Gap's style is rooted in simple, easy to wear pieces that form the foundation of any wardrobe – the jean, the khaki, and the pocket tee. The brand epitomizes casual cool which transcends trend making it easy for people to express their personal style.

Founded in 1978, Banana Republic has established itself as a brand that offers a range of great versatile wardrobe solutions, delivering elevated design and luxurious fabrications at approachable prices. The 17,500 square foot Banana Republic flagship store in Milan will house the women's and men's ready-to-wear collections, accessories and personal care products. In renovating this flagship space, Banana Republic will retain the building's rich history while combining contemporary and traditional elements to evoke the brand's essence of affordable modern luxury. Banana Republic aims to create the best of city style, that attitudinally works across all hub cities – from New York, to Tokyo, to London and now, to Milan.

The company also announced plans to bring an online shopping site for Gap and Banana Republic to the United Kingdom, which will also serve online shoppers in nine other European countries, including Italy.

Gap Inc


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search