First Robe di Kappa store in China

04 Mar '10

1 min read

The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. announced that the first Robe di Kappa (RDK) store in China officially opened at The Place, Beijing on 24 February 2010. A large-scale marketing event will be held in March to celebrate this grand opening.

RDK is a high-end casual sportswear brand originated in Italy.RDK was characterised by unobtrusive and innovative design with inner beauty in its brand concept and positioning. In preparation for the launch of the brand, the Company spent two years to strategize the brand positioning, product design and sales distribution of RDK. The Product Showcase and Sales Fair of RDK brand which was held in third quarter last year attracted nearly 60 distributors and received overwhelming responses.

Mr. Qin Dazhong, CEO of China Dongxiang said, "The grand opening of the first RDK store in China demonstrates our efforts and determination in building a strong portfolio of sportswear brands. Riding on the fashionable and innovative products of RDK, we believe that it will secure astounding responses and well received by customers."

China Dongxiang (Group) Co. Ltd

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