Home / Knowledge / News / Apparel/Garments / Hair care accessories producer expands Dri Sweat line
Hair care accessories producer expands Dri Sweat line
17
Mar '10
Firstline Manufacturing Corporation is expanding its Dri Sweat line of active wear hair products this spring. Comfortable, stylish, and functional, Dri Sweat is a line designed for men and women who live active lifestyles and especially for African-American casual and serious exercise enthusiasts.

With the arrival of spring's warmer weather, it is the perfect time to begin or spruce up an exercise routine that includes walking, running, stepping (aerobics), using a stair-climbing or elliptical machine, or lifting weights. The key to starting or resuming physical activity after months of winter lethargy is to take it easy and make it as easy as possible to do, recommends the American Heart Association (AHA). Health experts agree that we only need 30 minutes of cardiovascular exercise a day, three days a week, to reap long-term benefits.

With health concerns such as diabetes, hypertension, and heart disease, exercise is extremely important in the black community. Exercise can help alleviate or control all these health concerns, yet African-Americans have a major obstacle to working out maintaining the style and health of their hair.

"Women have for years had to make a choice between starting a healthy exercise routine or ruining their fresh new hairstyles,” said Joni Odum, Marketing Director of Firstline. “Dri Sweat is an opportunity to have both.” Odum says that items such as Firstline's Dri Sweat Edge Headband allows women to keep their edges in tact as the sweat is absorbed.

A study conducted by the Wake Forest University Baptist Medical Center in Winston-Salem, N.C. and released in November 2007 suggested that 31 percent of the 103 African-American women surveyed admitted that they exercise less because it may affect their hairstyle. All of the women who participated in the study agreed that it is important to exercise in order to lead a healthy life.

For exercisers, the gear they choose to wear during workouts can make a real difference. Firstline's Dri Sweat material transports perspiration away from hair upon contact, while the mesh feature helps keep the head cool during exercise.

Firstline's expanded Dri Sweat line for women includes the following items: Dri Sweat Active Wear Mesh Cap (a bandana that includes a headband to absorb perspiration and mesh material to keep the head cool during light and intense exercise); Dri Sweat Edge (a protector headband that keeps edges in tact by absorbing sweat during physical activity); and Dri Sweat Fit (a style protector cap with a headband feature to absorb sweat, mesh material to keep head cool, and a ponytail outlet).

Firstline's expanded Dri Sweat line for men includes the following items: Dri Sweat Active Wear Mesh Cap (form-fitted, stylish cap that features a headband to absorb perspiration and mesh material to keep head cool); Dri Sweat Xtreme Sports Cap (made entirely of Dri Sweat material for black men with low cut fades); Dri Sweat Pro (a skull cap for men who engage in intense sports activity such as football, basketball, or other strenuous sports); and Dri Sweat Guard (a mesh bandana for men with natural styles like braids, twists, and locks).

Firstline Manufacturing Corporation

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search