Home / Knowledge / News / Apparel/Garments / Expansion of Adidas-NBA deal with apparel rights
Expansion of Adidas-NBA deal with apparel rights
25
Mar '10
adidas and the National Basketball Association (NBA) announced an extension of their global partnership giving adidas exclusive rights to all apparel in Europe beginning with the 2010-11 NBA season. Products will be available beginning Oct. 1, 2010 to coincide with the tip-off of NBA Europe Live presented by EA SPORTS.

Fans in Europe will be able to select from a comprehensive on-court collection, including the authentic, swingman, and replica versions of NBA player jerseys, as well as authentic team warm-up collections, shooting shirts, official practice wear and adidas TECHFIT base layer compression and padded compression undergarments. The adidas Originals brand will offer NBA Soul Swingman jerseys inspired by the NBA's line of Hardwood Classics Nights products and feature jerseys for some of the most popular NBA legends. The entire apparel collection is designed to coordinate with adidas' comprehensive range of NBA performance and lifestyle footwear.

"The NBA is the pinnacle of basketball - and every kid around the world who dreams of playing pro ball aspires to reach that level,” said Lawrence Norman, Vice President of adidas basketball. "Now, with the exclusive global rights, we are able to help the NBA spread the love of basketball around the world by bringing a piece of that dream to everyone who loves the NBA."

“The expansion of adidas' apparel rights in Europe gives us a true global partnership that aligns perfectly with our collective strategy to continue growing the game of basketball,” said Sal LaRocca, Executive Vice President NBA Global Merchandising.“As the NBA continues to grow in popularity throughout Europe, authentic adidas NBA apparel will be available to more fans than ever before.”

adidas is in the fourth year of its 11-year global merchandising partnership as the official uniform and apparel provider for the NBA, WNBA, and NBA D-League. The NBA and adidas will support the partnership through a mix of global marketing and media initiatives, including NBA Europe Live presented by EA SPORTS in 2010, as well as grassroots events and branded media programs throughout the 215 countries in which the league distributes content.

The NBA has five of its 16 regional offices in Europe, with locations in Istanbul, London, Madrid, Milan, and Paris.The league has had a long history of playing games in the region, most notably through its current preseason tour – NBA Europe Live presented by EA SPORTS™, and has played a total of 50 games on the continent to date.European players continue to make a significant impact in the NBA, with the 48 European players currently on NBA team rosters highlighted by the Dallas Mavericks' Dirk Nowitzki, the first European named NBA Most Valuable Player; the San Antonio Spurs' Tony Parker, the first European Most Valuable Player of The Finals; and the Toronto Raptors' Andrea Bargnani, the first European No. 1 overall selection in the NBA Draft.

adidas


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search