Home / Knowledge / News / Apparel/Garments / Abboud to be official apparel partner of New York Giants
Abboud to be official apparel partner of New York Giants
25
Mar '10
Joseph Abboud the celebrated American clothing brand announced a three-year partnership with the National Football League's New York Giants to be their nationally recognized official designer apparel partner. The announcement is an historic "first" not only for both brands but also for their respective industries. The partnership marks the first time a national professional sports team and a designer apparel company have collaborated on a marketing program of such importance and scale.

The relationship will enhance both brands' national visibility and underscores Joseph Abboud's strategy to reinforce its American heritage and appeal to its core consumers' interest in sports. Later this year, Joseph Abboud and the Giants will celebrate their ground-breaking collaboration with a dramatic launch featuring players, legends and coaches at the Giants' soon-to-open New Meadowlands Stadium, which is the largest privately financed stadium in U.S. history.

"Today's announcement marks a significant occasion for us as a global brand," said Marty Staff, President and CEO of JA Apparel Corp., the parent company for Joseph Abboud. "Joseph Abboud has a long-standing tradition of celebrating America we manufacture all of our suiting in our New Bedford, MA factory. By joining forces with one of the National Football League's most iconic teams, the New York Giants, this partnership further reinforces our connection to America through the country's beloved pastime of football."

According to Steve Tisch, Chairman and EVP of the New York Giants, "Seldom do you have the opportunity to align two iconic brands in a partnership this unique."

"We are proud to announce this innovative partnership with Joseph Abboud. We look forward to a great relationship for years to come," continued John K. Mara, President and CEO of the New York Giants.

The Partnership Program will also include the following marketing opportunities at the New York Giants' new stadium:

• Dedicated Joseph Abboud luxury suite where targeted clients, VIPs and opinion leaders will be entertained for all games and events, and broadcast using social media.
• Pregame Joseph Abboud branding on all suite-level HD monitors.
• Access to Giants' database of 160,000+ fans for direct brand communication and exposure.
• Introduction, presentation, and education of Joseph Abboud apparel to New York Giants Rookies during mini camp.
• Use of Giants' new stadium and facilities for Joseph Abboud private events, such as "Made to Measure" activities, hosted for fellow Giants luxury box holders, corporate sponsors, season ticket holders, and Giants' corporate staff and players.

"Joseph Abboud has been strategic in all of its partnerships but one thing remains consistent, we always make sure we are reaching our target audience," Staff continued. "One thing we know is that the Joseph Abboud customer likes sports. I cannot think of a betterway of achieving this goal than aligning our brand with the New York Giants."


Must ReadView All

Textiles | On 16th Aug 2017

USITC to continue investigations on PSF imports

The US International Trade Commission (USITC) has determined that...

Textiles | On 16th Aug 2017

India’s apparel exports stumble in July 2017

Exports of readymade garments (including those made of cotton,...

Apparel/Garments | On 16th Aug 2017

EU displaces Japan as Myanmar’s largest apparel market

After the reinstatement of Generalised Scheme of Preferences (GSP)...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
18.5%
Skip
14.8%

Total Votes: 27

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
37.0%
No
40.7%
Skip
22.2%

Total Votes: 27

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
81.5%
No
7.4%
Skip
11.1%

Total Votes: 27

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
55.6%
No
11.1%
Skip
33.3%

Total Votes: 27


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X