Apparel cataloger J. Crew renews contract with Quad/Graphics
26 Mar '10
2 min read
Quad/Graphics has earned an expanded multi-year contract extension from apparel cataloger J. Crew Group, Inc an agreement that calls for the printer to prep and print 40 million catalogs annually and adds the production of J. Crew's successful standalone title for its crewcuts line of children's apparel.
"Over the past few years Quad/Graphics has proven their ability to consistently deliver what we need," said Mike Braaten, Vice President of Print Production for J. Crew. "From a quality and service standpoint, Quad has been exceptional."
Mr. Braaten continued: "The partnership we've formed with Quad/Graphics is important to us because print is a vital component of our marketing mix it gets our image out there and adds to the success of our brand."
"It's gratifying to know that J. Crew, one of America's best-known catalog brands, sees print's continued value as a sales- and brand-building tool," said Joel Quadracci, Quad/Graphics Chairman, President & CEO. "The company's trust in us as a partner in building its business is also gratifying. Our approach has been to continually invest in our manufacturing platform and our capabilities so we're able to help clients like J. Crew grow their top line sales and their businesses."
Many factors influenced J. Crew's decision to renew with the printer, according to Mr. Braaten, but the most important were the printer's flexible manufacturing platform and the proximity of its New York City Premedia Solutions Center to J. Crew's midtown Manhattan headquarters.
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