Apr '10
The dress will be available in M&S stores and online from the end of March and is a unique agreement for both UK brands.
Special K, which is the largest cereal brand in the UK with sales of £120 million, is famous for its iconic advertising featuring the 'Special K girl' dressed in red.
The venture into fashion by Special K, which celebrated its 50th anniversary last year, is a commercial first for the brand which is targeted at shape watching women.
Greg Peterson, managing director, Kellogg's UK Marketing & Sales, explained: "Special K consumers have been asking us for years where they can buy the dresses featured in our advertising and this partnership with M&S has given us the opportunity to finally be able to offer women the chance to do so.
"The marriage between Special K and fashion is a natural fit - linking up with M&S has given both brands a unique commercial opportunity to joins forces to meet the needs of both our consumers."
M&S announced in November last year that it was to roll out plans to stock branded FMCG goods at its stores nationwide - including Kellogg's Special K.
A spokesperson from M&S said: "The M&S red dress is an extremely versatile summer essential which can be dressed up or down and is sure to flatter any figure. The Special K dress has become a fashion icon in its own right so we are proud to be the first retailer to offer this famous dress to customers."
The Special K red dress at M&S is featured on pack and is worn by the Special K girl in the cereal's latest £3m "Love Your Summer Shape" advertising campaign and will be available at selected stores throughout the UK and online.
Kellogg company
Must ReadView All
Apparel/Garments | On 18th Oct 2017
Arvind to set up mega apparel facility in Gujarat
Arvind Limited, one of India’s largest textile to retail...
Textiles | On 18th Oct 2017
Clash over monetary payment by UK at Brexit talks
The European Union (EU) and the United Kingdom (UK) are clashing over ...
Textiles | On 18th Oct 2017
Cotton stocks accumulating everywhere outside of China
Global cotton stocks outside of China are expected to rise by nearly...
Interviews View All
Viral Desai
Zenitex Mill Pvt Ltd
Full of green energy
Nitin Soni
Dolphin Jingwei Machines
Taxation policies need to be made simpler
Vasanth Kumar
Max Fashion India
‘Traditional high-street retailers are now willing to offer franchisees to ...
Idealin Fogging Systems has been engaged in designing and manufacturing...
Established in 1956 with a small beginning, Embee today manufactures a...
Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...
Johan Berlin
InvestKonsult Sweden AB
Investkonsult Sweden AB has been buying and selling second-hand textile...
Mohammad Hassan
Biax Fiberfilm
About one in every 20 patients picks up an infection while hospitalised....
Mark Paterson
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
Vaanee Bhatia
Gritstones Clothing
<div>Delhi-based Gritstones Clothing offers quality and exemplary style...
Anisha Chaudhari
Threads & Shirts
Threads & Shirts is a freshly-tailored concept providing men/women a...
Judy Frater
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Recommended
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 66
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 66
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 66
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 66
E-News Insight
Latest News Update in Your Mail Box.
