Home / Knowledge / News / Apparel/Garments / United Legwear to produce Baby Genius-themed collection
United Legwear to produce Baby Genius-themed collection
13
Apr '10
Pacific Entertainment Corporation has signed United Legwear Company LLC as the exclusive legwear licensee for its award-winning Baby Genius brand in the U.S. and Canada, it was announced by Larry Balaban, CCO. The Joester Loria Group, exclusive licensing agency for Baby Genius, brokered the deal.

The three-year agreement grants United Legwear rights to manufacture and distribute Baby Genius-themed infant and toddler legwear products featuring the fun and playful Baby Genius characters. Product categories include: infant and toddler layettes, blankets and bibs; toddler body suits and tanks; infant and toddler socks, tights, leggings, slipper socks and booties.

The initial line of products is slated for a fall 2010 debut at retail.

“United Legwear is a respected industry leader whose reputation for creativity, quality and integrity is a perfect fit for our endearing Baby Genius characters. We are thrilled with our new association and look forward to extending the Baby Genius brand into this important category of apparel,” said Balaban.

“We look forward to bringing the Baby Genius brand and all of its characters to life through legwear, as well as collaborating on the fun and dynamic potential of this partnership,” said United Legwear President and CEO Isaac Ash.

Pacific Entertainment Corporation

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search